Bauer Media Audio Expands audioXi Network Through New TuneIn Partnership | Digital Audio Advertising Growth in Europe
Europe’s fast-growing digital audio advertising landscape, Bauer Media Audio has announced a new direct reseller agreement with TuneIn, one of the world’s leading live audio streaming platforms.
This collaboration marks a significant expansion of Bauer’s audioXi network, bringing its premium digital advertising marketplace to Poland, Slovakia, and Portugal — and unlocking millions of new monthly ad impressions across diverse audio formats.
audioXi: Bauer’s Next-Generation Digital Audio Marketplace
audioXi is Bauer Media Audio’s digital audio advertising exchange, designed to connect brands and marketers with premium audio inventory across:
Digital radio stations
Podcast networks
Streaming platforms
Live and on-demand content
The platform serves as a bridge between advertisers and audio publishers, providing tools for data-driven ad targeting, programmatic buying, and transparent campaign performance tracking.
With the integration of TuneIn, advertisers gain access to an even wider range of inventory — from music and talk radio to sports, news, and podcasts — giving brands new opportunities to reach engaged European listeners.
The TuneIn Advantage: Expanding Reach and Transparency
The new deal between audioXi and TuneIn is a strategic leap forward for both organizations.
Key Highlights of the Partnership:
Extended Coverage: Now active in Poland, Slovakia, and Portugal, in addition to existing European markets.
Enhanced Ad Inventory: Millions of new ad impressions available monthly across diverse audio categories.
Improved Transparency: Direct access and clearer reporting for advertisers.
Broader Audience Engagement: Reach across live radio, podcasts, sports, and music streams.
This collaboration not only strengthens Bauer’s inventory pool but also introduces greater flexibility and efficiency in how advertisers buy and manage digital audio campaigns.
Leadership Insights: Bauer Media Audio’s Strategic Expansion
Rob Timony, Senior Vice President of Commercial Advisory at Bauer Media Audio, emphasized the partnership’s importance:
“Partnering directly with TuneIn allows us to provide advertisers with more transparent, flexible, and impactful ways to connect with audiences. This move underlines our focus on delivering high-quality inventory at scale across Europe.”
Timony added that the partnership complements Bauer’s mission to offer advertisers trusted, high-performance audio environments while improving access to premium inventory through programmatic trading.
TuneIn’s Perspective: Simplifying Access for Advertisers
Josh Rothman, President of Global Advertising Revenue at TuneIn, echoed similar enthusiasm:
“Selling our inventory directly through audioXi makes it easier for advertisers to reach TuneIn listeners and strengthens our position in markets where we are growing quickly.”
The deal means TuneIn’s ad inventory — which includes both live and on-demand listening — will now be directly accessible via audioXi’s buying interface, simplifying campaign setup and enhancing market efficiency.
Why This Partnership Matters for the Digital Audio Market
The collaboration underscores two key trends shaping the digital audio industry in 2025:
Programmatic Audio Advertising Is Exploding As audiences shift toward streaming and on-demand content, advertisers are investing heavily in data-led, measurable campaigns that mirror display and video advertising strategies.
European Markets Are Growing Rapidly By adding Poland, Slovakia, and Portugal, Bauer Media Audio strengthens its influence in emerging audio economies, helping brands localize campaigns while maintaining scale.
Together, Bauer and TuneIn aim to set new standards in how digital audio advertising is bought, sold, and optimized across regions.
A Strategic Step in Bauer’s Broader Growth Vision
This TuneIn partnership aligns seamlessly with Bauer Media Audio’s broader strategy to scale premium digital inventory and deepen relationships with top-tier audio platforms.
Over the past year, Bauer has:
Expanded its audioXi network across multiple European countries
Integrated AI-driven targeting and analytics tools
Increased partnerships with leading content creators and publishers
This expansion marks another milestone in Bauer’s mission to dominate Europe’s digital audio landscape, giving advertisers more control and more reach than ever before.
About Bauer Media Audio
Bauer Media Audio is one of Europe’s largest commercial radio and audio broadcasters, operating across eight countries and reaching more than 61 million listeners weekly. The company’s audioXi network unites digital radio, podcast, and streaming advertising into a single, cohesive marketplace — empowering brands to run seamless, scalable campaigns.
About TuneIn
Founded in 2002, TuneIn is a global leader in live audio streaming, offering listeners access to over 100,000 radio stations and millions of podcasts from around the world. With users in more than 200 countries, TuneIn is a key destination for live sports, music, news, and talk content — making it an essential platform for advertisers looking to engage diverse and active audiences.
Impact on Advertisers and the Future of Digital Audio
With this new partnership, advertisers can expect:
Broader Reach: Millions of additional listeners across new European markets.
High-Quality Inventory: Brand-safe environments and premium publishers.
Data-Led Campaigns: Enhanced audience segmentation and analytics.
Programmatic Simplicity: Easier buying, faster optimization, and cross-platform integration.
This development also hints at a larger industry trend — the consolidation of premium audio inventory under fewer, more powerful networks. By uniting TuneIn’s massive listener base with audioXi’s ad infrastructure, Bauer is positioning itself as a leading force in Europe’s rapidly expanding audio ecosystem.
Conclusion: A Partnership That Redefines Digital Audio Advertising
The Bauer Media Audio–TuneIn partnership represents more than just an expansion — it’s a signal of where digital audio advertising is headed. In a world increasingly driven by voice, sound, and streaming, this collaboration ensures that brands have smarter, more transparent, and more scalable ways to reach their audiences.
As Europe continues to embrace digital listening, Bauer Media Audio and TuneIn stand at the forefront of innovation — shaping the sound of advertising’s future.
