Ball Brothers Lonzo & LiAngelo Relaunch Podcast With Betr Media as Equity Partners
Cleveland Cavaliers guard Lonzo Ball and his brother, former NBA player and rapper LiAngelo Ball, are making waves in the media world by relaunching their popular podcast under Betr Media. This new venture promises an exciting mix of sports, pop culture, and lifestyle content while giving fans an inside look into the unique Ball family dynamic.
The new podcast is set to debut later this year, aligning with the start of the NBA season, and will feature a guest-driven format designed to entertain, inform, and engage audiences across multiple platforms.
Lonzo and LiAngelo’s latest podcast relaunch comes with a revamped focus. Unlike their previous show, the new podcast will:
Spotlight guests from sports, entertainment, and music
Blend conversations about lifestyle, current events, and NBA updates
Provide an inside look into the Ball family dynamic
Include sports predictions and career updates, including Lonzo’s NBA championship pursuits
“We’re looking forward to taking our podcast to the next level and giving our fans exciting conversations from some of the biggest names in sports, media, and culture throughout the basketball season,” said Lonzo and LiAngelo Ball in a joint statement.
The new format aims to expand the brothers’ audience by offering content that appeals to both hardcore sports fans and pop culture enthusiasts.
From “What An Experience” to Betr Media
Before this relaunch, the Ball brothers hosted the What An Experience podcast with SB Nation. That show focused on sports, family, music, and culture but concluded after 14 months, releasing its final episode in August 2025.
With Betr Media, Lonzo and LiAngelo are taking creative control to a new level. The brothers will produce 40 episodes per year, each approximately 45 minutes long. Lonzo will record from Cleveland and on the road, while LiAngelo will join from Los Angeles when not with his brother.
This flexible setup allows for:
Remote interviews with high-profile guests
Timely commentary on NBA games, music releases, and trending topics
Authentic, unfiltered conversations that fans crave
Partnership with Betr Media
Betr Media, founded in 2022 by Joey Levy and Jake Paul, is a fast-growing sports betting and media brand. While the company initially focused on social media and short-form video content, it has expanded into podcasts with shows like:
BS with Jake Paul
Talk Tuah
Twin Talk with Haley and Hanna Cavinder
Nickals and Dimes
The Ball brothers’ new podcast fits seamlessly into this ecosystem, blending authentic personalities with strategic media growth.
Equity Partnership Details
As part of the deal, Lonzo and LiAngelo will become equity partners in Betr Media. This partnership means:
Appearances in Betr media content, including high-profile events like Jake Paul fights
Creation of paid content supporting Betr Gaming
Leveraging their massive social media following to amplify reach
Lonzo, in particular, ranks among the top five most followed NBA players, providing instant exposure for the podcast and associated media projects.
“What Betr is doing with its gaming products is just as impressive, simple, fun, and built for fans like us, and we’re proud to be part of that growth,” the brothers said.
Lonzo Ball: From NBA Star to Media Innovator
Lonzo Ball has become more than just an NBA guard. His media presence is expanding alongside his basketball career:
Key player for the Cleveland Cavaliers, chasing an NBA title
Social media influencer with millions of followers
Podcast host blending sports commentary and lifestyle content
This podcast relaunch is a strategic move to capitalize on Lonzo’s growing influence beyond the basketball court, offering fans a holistic look at his life and career.
LiAngelo Ball: Rap Career Meets Media Spotlight
LiAngelo Ball, known for his basketball career and rap music, brings another layer of diversity to the podcast. His contributions include:
Music industry insights and behind-the-scenes stories
Commentary on sports and pop culture
Engaging discussions with celebrity guests
Together, the Ball brothers create a dynamic media brand that resonates with younger audiences and sports enthusiasts alike.
Why This Podcast Matters
The relaunch of the Ball brothers’ podcast is significant for several reasons:
Expansion of the Ball family brand: The podcast adds another layer to the already influential Ball media empire.
Integration with Betr Media: Leveraging a growing sports betting platform offers exposure to new audiences.
Fan engagement: A mix of sports, lifestyle, and music ensures a broad appeal.
High-frequency content: 40 episodes per year means fans get regular, fresh content.
Cross-platform reach: Social media, YouTube, and podcast platforms amplify visibility.
“Together, we’re going to co-create one of the biggest sports shows in America,” said Mike Denevi, Head of Media at Betr.
Podcast Format: What Fans Can Expect
The relaunch is not just a rebrand—it’s a full content evolution. Key features include:
Guest-driven episodes featuring athletes, celebrities, and influencers
Interactive discussions on NBA games, sports trends, and lifestyle topics
Music segments highlighting LiAngelo’s rap career and industry insights
Sports predictions from Lonzo, giving fans insider analysis
Betr Gaming tie-ins, including promotional content and live event coverage
Listeners can expect 45-minute episodes that balance entertainment with authentic insight into the Ball brothers’ lives.
Future Plans and Growth Potential
Lonzo and LiAngelo’s collaboration with Betr Media is just the beginning. Future plans include:
Expanding media appearances across podcasts, YouTube, and live events
Collaborative content with other Betr Media shows
Fan engagement campaigns leveraging social media platforms
Potential merchandise or exclusive content tied to the podcast brand
This strategic partnership positions the Ball brothers at the intersection of sports, media, and pop culture, creating a multi-platform presence that few athletes can match.
Conclusion
The relaunch of the Ball brothers’ podcast under Betr Media represents a major step forward in athlete-driven media content. With Lonzo and LiAngelo serving as both hosts and equity partners, the show promises to:
Offer engaging, authentic content for fans of sports, music, and lifestyle
Expand the reach and influence of both the Ball brothers and Betr Media
Deliver high-frequency, cross-platform content that attracts diverse audiences
As the NBA season approaches, fans can expect exciting new episodes, celebrity guests, and insider perspectives that make this podcast a must-listen in 2025.
