Audioboom Crosses $325M in Creator Payments | Podcast Industry Growth 2025
Audioboom, one of the world’s leading podcasting platforms, has achieved a major milestone — surpassing $325 million in total payments to creators globally. This development underscores the company’s dominant position in shaping the podcasting economy and helping creators transform their passion projects into profitable, sustainable businesses.
In this detailed report, we break down what this milestone means for the industry, how Audioboom is driving growth, the rise of video podcasting, and what creators can expect next.
📊 Audioboom’s $325 Million Milestone: Why It Matters
Reaching $325 million in creator payouts is not just a financial achievement — it reflects the maturity of the podcasting ecosystem. For over a decade, Audioboom has been supporting more than 8,000 creators worldwide, providing monetization tools, brand partnerships, and access to audiences.
Key Highlights:
$325 million paid directly to podcast creators globally.
Over 8,000 creators have monetized their content via Audioboom.
Ranked #1 video podcast company (Podscribe, 2025).
60% of creators now produce video podcasts.
Video podcast revenue doubled in H1 2025.
12 of the top 100 U.S. video podcasts are hosted on Audioboom.
This payout milestone signals that podcasting is no longer a side hustle for many — it is a thriving global business.
🎙️ CEO Stuart Last on the Podcasting Boom
Stuart Last, CEO of Audioboom, emphasized that this achievement is about more than just the numbers:
“This milestone isn’t just about the dollars paid out — it’s about the businesses, careers, and communities that have been built across the globe through podcasting. As podcasting continues to expand across both audio and video, Audioboom stands strongly at the centre of this evolution, helping creators to maximise their impact and income.”
His statement highlights a key trend: podcasting is evolving into a multi-format, multimedia industry. With video podcasting, dynamic ad networks, and premium sponsorships, creators have more ways than ever to generate revenue.
🎥 The Rise of Video Podcasting: Doubling Down on Growth
While podcasting began as an audio-first medium, video podcasting is now dominating growth. According to Audioboom:
60% of its creators are now publishing video versions of their podcasts.
Video revenue doubled in the first half of 2025.
Video now accounts for 13% of Audioboom’s total business.
This shift is driven by audience behavior — consumers increasingly prefer visual content on platforms like YouTube, TikTok, and Spotify’s video podcasts.
Why Video Matters for Podcasters:
Increases discoverability on social media platforms.
Boosts engagement rates (viewers watch longer than they listen).
Opens new sponsorship formats, including product placements.
Encourages audience loyalty through personality-driven visual branding.
For podcasters, this is a golden opportunity to expand reach, build a personal brand, and grow income streams.
💡 Case Studies: How Creators Benefit from Audioboom
Astonishing Legends: Building a Podcast Network
Scott Philbrook of Astonishing Legends credited Audioboom with supporting their growth:
“Audioboom has been excellent at helping us maintain a revenue stream that has allowed us to start our own network and continue to look at exciting new ways to create content.”
This example shows how podcasting revenue isn’t just paying creators — it’s funding new ventures, networks, and even entire teams.
No Such Thing As A Fish: Making Podcasts Profitable
The team behind No Such Thing As A Fish shared that Audioboom helped them make their podcast profitable, which allowed them to:
Dedicate more time to producing episodes.
Expand research efforts to find more fascinating facts.
Deliver higher-quality content to fans worldwide.
This reflects a wider trend: creators are now reinvesting their earnings to elevate production quality and storytelling.
Audioboom has developed several innovative tools to help creators monetize consistently:
Premium Advertising Program – Matches hosts with relevant brands for endorsement campaigns, allowing creators to earn higher CPMs.
Showcase Marketplace – A dynamic ad marketplace where advertisers can buy targeted inventory at scale, giving even smaller podcasters a path to revenue.
These programs create a win-win ecosystem where advertisers get engaged audiences and creators get sustainable income.
📈 The Bigger Picture: Podcasting in 2025
The global podcasting industry continues to see exponential growth:
Podcast ad revenue is projected to surpass $4 billion by 2026 (IAB).
Video podcast consumption is expected to grow at double-digit rates year-over-year.
Emerging markets in Asia, Africa, and Latin America are seeing a surge in new listeners.
Audioboom’s commitment to both audio and video positions it as a key player in shaping this new phase of media.
🌍 Audioboom’s Role in the Creator Economy
By surpassing $325 million in payouts, Audioboom is reinforcing its role as a major driver of the creator economy. This milestone indicates:
Maturity of the podcasting industry – creators can rely on steady, long-term income.
Sustainability of content creation – shows can grow teams, hire producers, and invest in marketing.
Empowerment of independent voices – giving niche creators a platform to thrive globally.
🔮 The Future: What’s Next for Audioboom & Podcasters
Looking ahead, Audioboom plans to:
Expand its video-first strategy to capture new audiences.
Grow its brand partnership network for higher-value sponsorships.
Continue investing in creator education and analytics tools.
Explore AI-driven content recommendations for listeners.
With these initiatives, creators can expect even more opportunities to scale their podcasts into full-fledged media businesses.
📝 Final Thoughts
Audioboom’s $325 million milestone is a historic moment for the podcast industry. It proves that podcasting is no longer just a passion project but a global business ecosystem where independent voices can flourish. With video on the rise, monetization tools expanding, and audiences growing worldwide, the next decade of podcasting promises to be even more dynamic.
For creators, the message is clear: now is the time to invest in your podcast, build your audience, and explore new formats.
