Audioboom Bets Big on Video Podcasts in 2025 Amid Strategic Review
Audioboom is positioning itself at the center of that transformation. As 2025 unfolds, the podcast monetization and distribution company is increasingly leaning into video as a primary growth engine, reshaping how podcasts are consumed, distributed, and monetized worldwide.
With hundreds of millions of video views, record-breaking audience engagement, and strong creator earnings, Audioboom’s latest performance highlights a broader industry trend: the convergence of podcasting and video platforms. At the same time, the company is exploring strategic options that could redefine its future — including a potential sale, merger, or structural overhaul.
Video Emerges as a Core Pillar of Audioboom’s Podcast Strategy
Audioboom’s latest disclosures make one thing clear: video is no longer an add-on—it’s central to the company’s operating model.
During 2025, Audioboom delivered:
325 million video views globally
13 podcast shows ranked in YouTube’s Top 100 Podcast Chart
Rapid growth in video-driven advertising revenue
This milestone underscores the growing role of platforms like YouTube, connected TVs, and social video channels in podcast discovery and consumption.
According to Audioboom leadership, the company has now established itself as the world’s largest video podcast publisher, a distinction that reflects not only scale but also changing audience behavior.
CEO Stuart Last: “Video Is Now Central to Podcast Engagement”
Audioboom CEO Stuart Last emphasized that video has become essential to how audiences connect with podcasts in today’s digital ecosystem.
“Our year in numbers highlights how video is now central to audiences engaging with podcasts. Audioboom is the world’s number one video podcast publisher — a significant marker of where the industry is heading, and an important milestone for us,” said Last.
He added that Audioboom’s performance in 2025 was driven by a global-first approach focused on:
Technology innovation
Creator-centric monetization
Scalable tools for independent podcasters
The company’s evolving strategy reflects a belief that podcasts are no longer audio-only experiences, but multi-format content brands.
Massive Audience Engagement Across Audio and Video Formats
Beyond video metrics, Audioboom posted impressive engagement numbers across its entire content ecosystem.
Key Audience Statistics from 2025
1.5 billion hours of content consumed globally
50 million monthly unique listeners
Audience reach spanning 195 countries
Significant growth in mobile, desktop, and smart TV consumption
These figures position Audioboom as one of the most globally distributed podcast networks, benefiting from diversified platforms rather than reliance on a single listening environment.
Creator Economy Thrives as Audioboom Delivers $63 Million in Earnings
Audioboom’s growth story is not just about scale — it’s also about creator success.
In 2025, the company generated approximately:
$63 million in creator earnings
Revenue distributed across 8,000 independent podcasters
Expanded monetization opportunities through programmatic and direct sales
This creator-first model has been a cornerstone of Audioboom’s rise, particularly as independent creators seek alternatives to platform-exclusive deals.
How Creators Benefit from Audioboom’s Model
Access to premium brand advertisers
Video podcast monetization on YouTube
Global distribution without exclusivity constraints
Data-driven audience analytics
By embracing video, creators are now unlocking higher CPMs, broader reach, and stronger brand partnerships.
Video Podcasts Drive Revenue Growth
Audioboom has confirmed that video podcasts are becoming an increasingly meaningful revenue contributor.
In a preview of its fourth-quarter financial results, the company revealed:
November 2025 was its highest-ever month for revenue and earnings
Video podcasts accounted for 16% of Creator Network revenue
Continued month-over-month growth in video ad demand
Industry analysts note that video ads often command higher pricing and stronger brand recall, making video podcasting a natural next step for monetization growth.
Strategic Review Opens the Door to Major Corporate Changes
Alongside its operational momentum, Audioboom is also navigating a period of strategic introspection.
In October, the company initiated a formal strategic review, signaling openness to transformative business moves.
Options Under Consideration Include:
A full or partial sale of the company
Mergers or joint ventures with complementary media firms
Strategic acquisitions to expand reach or technology
Potential spin-offs of business units
Internal restructuring and leadership changes
Capital returns to shareholders
A refreshed long-term corporate strategy
To guide the process, Audioboom engaged London-based investment bank J Goodwin & Co, bringing in external expertise to evaluate the company’s options.
Why Audioboom Could Be Attractive to Buyers
Audioboom’s expanding video footprint may significantly enhance its appeal to potential acquirers.
Key Strengths That Stand Out:
Leadership in video podcast publishing
Strong recurring advertising revenue
Global audience reach across nearly 200 countries
Proven creator monetization model
Scalable technology and infrastructure
Rapidly growing presence on YouTube
With traditional media companies, tech platforms, and private equity firms increasingly eyeing podcast networks, Audioboom’s timing may be advantageous.
The Bigger Industry Shift: Podcasts Go Visual
Audioboom’s evolution mirrors a broader trend sweeping the podcast industry.
Why Video Podcasts Are Winning
Audiences prefer multi-format content
YouTube has become a top podcast discovery platform
Video enhances social sharing and brand sponsorships
Visual formats deepen fan engagement
Advertisers favor measurable, visual inventory
In 2025, podcasting is no longer confined to earbuds. It’s expanding onto screens of all sizes.
What Comes Next for Audioboom?
Audioboom is expected to release its full fourth-quarter and annual financial results in the coming weeks, which will provide deeper insight into:
Revenue growth trends
Video monetization performance
Creator network expansion
Strategic direction following the review
Until then, the company remains at a crossroads — balancing operational growth with the possibility of transformational change.
Final Thoughts: A Defining Year for Audioboom and Podcasting
As podcasting continues to mature, Audioboom’s video-first strategy positions it ahead of many competitors. Whether through continued independent growth or a strategic transaction, 2025 may prove to be a defining year for the company.
What’s clear is that the future of podcasting is increasingly visual, and Audioboom is betting big on that reality.
