Audacy Integrates Podscribe to Boost Audio Ad Attribution and Advertiser Confidence
Audacy, the second-largest radio broadcaster in the United States, has announced a new strategic integration with Podscribe, a leading audio attribution and measurement platform.
The expanded partnership is designed to provide enhanced attribution, faster insights, and greater transparency across most of Audacy’s digital advertising ecosystem—spanning streaming audio, podcasting, connected TV (CTV), and display advertising. Select broadcast radio attribution initiatives will also be supported, complementing Audacy’s existing measurement partners.
As digital audio continues its rapid evolution from awareness-driven media to a performance-measured advertising channel, the Audacy-Podscribe collaboration signals a broader industry shift: audio advertising is no longer just about reach—it’s about results.
Why Attribution Matters More Than Ever in Audio Advertising
The measurement challenge holding audio back
For years, audio advertising—particularly broadcast radio—has faced a persistent challenge: proving performance with the same precision as digital video or paid social. While audio has consistently delivered strong brand recall and engagement, advertisers increasingly demand clear attribution, conversion tracking, and ROI visibility.
Key advertiser concerns have included:
Limited cross-platform attribution
Delayed campaign reporting
Fragmented measurement standards
Difficulty linking audio exposure to real-world outcomes
As media budgets tighten and performance marketing dominates spend decisions, measurement transparency has become non-negotiable.
Audacy’s latest move directly addresses this gap.
Inside the Audacy–Podscribe Integration
A unified attribution layer across Audacy’s digital portfolio
Through the new integration, Podscribe’s dashboards and APIs will be embedded directly into Audacy’s campaign setup and reporting tools. This deeper technical alignment allows advertisers and agencies to access faster, clearer, and more actionable insights—without waiting for post-campaign analysis.
The integration covers:
Streaming audio advertising
Podcast advertising
Connected TV (CTV) campaigns
Display advertising
Select over-the-air broadcast radio initiatives
By enabling attribution across multiple channels in a single ecosystem, Audacy aims to position audio as a full-funnel performance medium, not just a top-of-funnel awareness play.
What Podscribe Brings to the Table
Independent, industry-leading audio attribution
Podscribe has emerged as one of the most trusted names in audio measurement, known for its pixel-based attribution model that links ad exposure to downstream actions such as:
Website visits
App installs
Purchases
Sign-ups and conversions
Its technology enables advertisers to understand exactly how and when audio ads drive outcomes, even across devices.
By integrating Podscribe at the infrastructure level, Audacy ensures that attribution data is:
Independent
Transparent
Standardized
Actionable in near real-time
This approach aligns with advertisers’ growing preference for third-party verification rather than publisher-reported metrics alone.
Executive Perspectives: Confidence, Clarity, and Scale
Audacy emphasizes performance and transparency
Michael Biemolt, President of Digital Sales at Audacy, framed the partnership as a natural extension of the company’s performance-driven strategy.
“Audacy consistently strives to deliver measurable results for advertisers, and our partnership with Podscribe further strengthens that promise,” Biemolt said. “With enhanced attribution and transparency across our portfolio, we’re giving clients even greater confidence in how Audacy drives performance at scale.”
The emphasis on scale is notable. Audacy operates across hundreds of stations and digital platforms nationwide, offering both local precision and national reach—a rare combination in audio media.
Podscribe highlights shared commitment to growth
Matt Drengler, Head of Partnerships at Podscribe, described the collaboration as a reflection of shared values.
“We’re excited to partner with Audacy, a company that has built an impressive audio platform through premium content, strong local and national reach, and continued innovation,” Drengler said. “This collaboration reflects our shared commitment to independent, industry-leading measurement and gives advertisers clearer insight into performance so they can grow in audio.”
The message is clear: better measurement fuels bigger budgets.
How Faster Insights Change Advertiser Behavior
Speed equals smarter optimization
One of the most significant advantages of the integration is speed. Advertisers will now be able to:
Access campaign performance insights more quickly
Adjust creative, targeting, or spend mid-campaign
Compare audio performance against other digital channels
Optimize toward high-performing placements
In a digital advertising environment where optimization cycles are measured in hours—not weeks—real-time or near real-time attribution can dramatically improve outcomes.
Streamlining operations for agencies and brands
Beyond insights, the integration is expected to simplify workflows for advertisers and agencies by reducing:
Manual reporting processes
Data reconciliation across platforms
Dependency on multiple measurement vendors
This operational efficiency is particularly attractive to large agencies managing multi-channel campaigns at scale.
The Bigger Picture: Audacy’s Expanding Partnership Strategy
Building an interconnected audio ecosystem
The Podscribe deal is not an isolated move. It is part of a broader strategy by Audacy to form high-impact partnerships that expand reach, deepen engagement, and unlock new revenue streams.
In recent months, Audacy has announced collaborations with:
iHeartMedia and TuneIn to broaden audio distribution
Sonos to expand Sonos Radio’s advertising business
Jomboy Media to bring creator-driven sports content to broadcast radio
MOGL, an athlete-influencer technology platform, to modernize sports marketing
Together, these alliances signal Audacy’s ambition to position itself as a next-generation audio platform, not just a traditional radio company.
Audio Advertising in 2025: From Reach to Results
Why this integration matters for the industry
The Audacy-Podscribe partnership reflects several macro-trends reshaping media:
Convergence of audio and digital performance marketing
Rising demand for cross-platform attribution
Growth of podcasts and streaming audio as measurable channels
Shift toward outcome-based media buying
As advertisers increasingly compare audio performance directly with paid social, search, and CTV, robust attribution becomes essential.
Audacy’s move sends a clear message to the market: Audio is ready to compete on performance.
What Advertisers Stand to Gain
Key benefits at a glance
Advertisers working with Audacy can expect:
✅ Greater transparency across campaigns
✅ Faster access to performance data
✅ Independent, third-party attribution
✅ Cross-channel insights in one ecosystem
✅ Increased confidence in audio ROI
For brands that have historically underinvested in audio due to measurement concerns, this integration may serve as a tipping point.
Implications for Broadcasters and Publishers
Raising the bar for measurement standards
Audacy’s decision to deepen its relationship with Podscribe may also raise expectations across the broadcast and digital audio industry.
As more advertisers demand:
Unified dashboards
Independent verification
Real-time insights
Publishers that fail to modernize their measurement stacks risk being left behind.
In this sense, the Audacy-Podscribe integration is not just a product update—it’s a competitive signal.
The Road Ahead: Scaling Audio Investment Through Trust
Confidence drives dollars
At its core, the partnership is about trust.
When advertisers can clearly see how audio campaigns drive real business outcomes, they are more likely to:
Increase budgets
Commit to longer-term partnerships
Experiment with new audio formats
Integrate audio into full-funnel strategies
By reducing friction and uncertainty, Audacy and Podscribe aim to unlock the next wave of growth in audio advertising.
Final Takeaway
The integration of Podscribe’s attribution technology into Audacy’s digital and broadcast advertising ecosystem marks a significant milestone for audio advertising. It reflects an industry in transition—one that is moving beyond impressions and reach toward measurable, performance-driven outcomes.
For advertisers, agencies, and the broader media ecosystem, the message is unmistakable: Audio is no longer hard to measure—and that changes everything.
