Amazon Brings Kelce Brothers’ New Heights Podcast to Prime Video | Taylor Swift Episode Included
Amazon is doubling down on its sports and entertainment strategy — and this time, it’s bringing one of the internet’s most viral podcasts to your TV screen. “New Heights with Jason & Travis Kelce,” the chart-topping show hosted by the NFL’s most famous brothers, is officially coming to Prime Video.
This major move expands the show’s reach beyond YouTube and audio platforms, giving fans a brand-new way to watch the hilarious, insightful, and sometimes headline-making conversations that have made New Heights a cultural phenomenon.
Wondery partners with NFL stars Jason and Travis Kelce for the global distribution and exclusive rights of the ‘New Heights’ podcast.
Amazon’s official statement highlights what this means for the show’s growing fanbase:
“This expansion to Prime Video gives the passionate New Heights community another way to watch and share their favorite moments from football’s most entertaining brothers.”
This isn’t just about syndication — it’s a strategic push to bring podcasting deeper into the streaming TV experience, an area Amazon has been aggressively building to compete with rivals like YouTube and Netflix.
The Taylor Swift Episode That Broke Records
At launch, Prime Video will feature select episodes, including the now-legendary Taylor Swift interview — the one that broke the internet earlier this year.
Highlights from that episode include:
Taylor Swift revealing the release date and cover art for her upcoming album, “The Life of a Showgirl”
A record-setting 1.3 million concurrent viewers on YouTube, earning a Guinness World Record for the most-watched podcast stream ever
Swift and the Kelce brothers discussing her creative process, her love of football, and the crossover between sports and pop culture
Bringing this viral moment to Prime Video ensures that even fans who missed the live stream can experience it on-demand — and in full HD.
Prime Video’s Growing Sports & Culture Hub
This move places New Heights alongside a growing list of sports-centric programming available on Prime Video, including:
Wondery Podcasts like Baby, This Is Keke Palmer
*LeBron James’ Mind The Game
Thursday Night Football broadcasts
Original sports documentaries and docuseries
Amazon is clearly building a sports lifestyle ecosystem — one that blends live games, original storytelling, and now, podcasts with video-first production value.
YouTube vs. Prime Video: A Streaming Showdown
While episodes will still be distributed on YouTube, this expansion is widely seen as Amazon’s counterplay against YouTube’s dominance.
YouTube’s TV Share (August 2025): 13.9% (Nielsen)
Prime Video’s TV Share: 3.9%
With New Heights boasting over 3.1 million YouTube subscribers, Prime Video hopes to convert casual watchers into Prime members, boosting engagement on its platform.
Behind the Scenes: Amazon’s Podcast Business Shake-Up
The move also follows a major restructuring of Amazon’s podcast division last month:
Wondery’s personality-driven podcasts — including New Heights, Armchair Expert with Dax Shepard, and Mind The Game — were folded into a newly formed Creator Services team.
Audible absorbed much of Wondery’s other podcast operations.
The restructuring led to 110 employee layoffs and the exit of Wondery CEO Jen Sargent, signaling a new era of focus on creator-driven shows.
Amazon continues to leverage Wondery as a premium podcast brand, stating:
“Wondery features immersive, high-quality podcasts with today’s most popular and powerful voices.”
Why This Matters for Fans
For the millions who tune in weekly to hear Jason and Travis Kelce talk football, family, and life beyond the field, this move means:
More accessibility: Watch episodes on your TV, laptop, or any Prime Video–enabled device
Better experience: High-definition streaming with no ads (for Prime members)
Bigger reach: Friends and family who prefer streaming over YouTube can now join the conversation
The Bigger Picture: Podcasts Are Becoming TV
This announcement reflects a broader trend: the blending of podcasting and television. Video podcasts are increasingly becoming part of mainstream entertainment, and streaming platforms are racing to secure the biggest shows.
For creators, this means:
Larger audiences
Potential for higher ad revenue
Cross-promotion with other streaming content
For fans, it means more ways to enjoy their favorite voices — with better production quality than ever before.
What’s Next for New Heights?
While Amazon hasn’t announced whether new episodes will premiere first on Prime Video, industry insiders suggest this could be the next step if the experiment is successful.
Given the Kelce brothers’ unique ability to break news, trend on social media, and bring casual fans into the football conversation, Prime Video may have just scored a touchdown in the streaming wars.
Where to Watch
Episodes of New Heights with Jason & Travis Kelce are now available on Prime Video. Fans can still catch episodes on YouTube and listen on their favorite podcast platforms.
