Adelicious Doubles Campaigns and Achieves 1 Billion Ad Impressions in 2024

Adelicious, the innovative independent podcast hosting and monetization network, has experienced unprecedented growth in 2024. The network, known for its high-impact campaigns and exclusive podcast roster, has doubled its average campaign spend and expanded its portfolio to feature some of the most sought-after brands. These achievements underline its dominance in the podcasting industry, as Adelicious delivers its one-billionth ad impression this year.

Breaking Records with Unparalleled Audience Growth

Adelicious’s podcast network has seen listenership soar to levels four times higher than the global average on major platforms. This accomplishment stems from strategic additions to its invite-only roster and an emphasis on premium content creation.

Exclusive Podcast Lineup Drives Growth

The invite-only network has been bolstered with a stellar lineup of shows:

DMG’s Full Podcast Roster: Including notable titles like The Trial (a true crime series), Soccer A-Z (featuring Soccer AM’s Tim Lovejoy and Helen Chamberlain), and Bryony Gordon’s Life of Bryony.
Avalon’s Acclaimed Podcasts:
- Russell Howard’s Five Wonderful Things
- Frank Skinner’s Off the Radio, following his departure from Absolute Radio.
- Frank Skinner’s Poetry Podcast.
Breakthrough Acts:
- Shabaz Ali’s You’re Rich, I’m Poor, one of the year’s most talked-about series.

Exponential Revenue Growth and Brand Expansion

This year has also been transformative for Adelicious from a financial standpoint, with revenue skyrocketing and the brand portfolio more than doubling. High-profile clients spanning diverse industries now rely on Adelicious to connect with their audiences through impactful podcast campaigns.

Notable Clients Include:

Financial and Travel Brands: Amex, Airbnb, Virgin Atlantic.
Retail and Lifestyle Giants: Marks & Spencer, Peloton, Slack.
Iconic Beverage and Wellness Names: Fever Tree, Bupa.
Entertainment and Logistics Leaders: TNT, EE.

Colgate Partnership: A Groundbreaking Campaign

One of the standout initiatives this year was a six-month partnership between Colgate and The Diary of A CEO podcast, coordinated by Adelicious in collaboration with Wavemaker UK. This marked Colgate’s first-ever podcasting campaign and set a precedent for future brand collaborations in the audio space.

Leadership Advancements to Drive Future Growth

Adelicious has also reinforced its leadership team to sustain its momentum and prepare for further expansion:

Andrew Goldsmith: Promoted to CEO from Managing Director, bringing visionary leadership to steer the network into 2025 and beyond.
Gemma O’Brien: Elevated to Head of Sales, leveraging her expertise to enhance advertiser relationships.
Lora Elliott: Promoted to Head of Campaigns, focusing on delivering unmatched value for clients.

CEO’s Vision for 2025

Andrew Goldsmith reflected on the company’s accomplishments, stating:

“2024 has been another landmark year for Adelicious. Delivering over one billion impressions and achieving a monthly listenership four times higher than the average on major global platforms are achievements we’re incredibly proud of.”

He added, “Our mission has always been to create success for our podcasters while delivering exceptional value to advertisers. This year’s achievements reflect that commitment, and we’re excited to build on this momentum as we look ahead to an even bigger 2025.”

Key Takeaways

Unprecedented Growth: Adelicious delivered over a billion ad impressions and doubled its brand partnerships in 2024.
Expanded Roster: Exclusive collaborations with DMG, Avalon, and breakthrough acts drove significant listenership growth.
High-Profile Campaigns: Colgate’s first podcast campaign highlighted the network’s ability to align with leading brands.
Leadership Promotions: Strategic leadership changes ensure sustained momentum into 2025.

Conclusion

Adelicious’s achievements in 2024 underscore its position as a trailblazer in the podcasting industry. With a robust strategy for growth and an exceptional roster of talent, the network is poised to redefine the podcasting landscape yet again in 2025.