PodPoll 24: Unveiling Australia’s Podcast Listening Trends

In an exciting development for the Australian podcasting landscape, Deadset Studios and Insightfully have unveiled the latest iteration of their influential survey, PodPoll 24. This comprehensive survey dives deep into the podcast listening habits of Australians, providing invaluable insights for media houses, marketers, and content creators alike. Set to launch on Wednesday, September 25, 2024, via a live webinar, PodPoll 24 promises to shed light on emerging trends and opportunities within the podcasting realm.

PodPoll 24: Australia’s Podcasting Trends Revealed

The Launch Event

Date and Time:
Wednesday, September 25, 2024
12:00 noon (AEST)

Presenting Partner:
ABC Listen

Hosts:

The webinar will feature an in-depth presentation from Kellie Riordan and Leanne White, offering a thorough analysis of the survey’s findings and implications for the industry.

Key Findings of PodPoll 24

Podcasts: A Staple in Australians’ Media Diet
PodPoll 24 highlights that podcasts have firmly established themselves as a significant component of the media consumption habits of Australians. The survey data unveils a range of insights into listening behaviors, content preferences, and emerging trends.

Opportunities for Content Creation
According to Deadset Studios Director Kellie Riordan, “PodPoll 24 presents a substantial opportunity for media houses, marketers, and brands. There remains a notable gap in podcast content that aligns with the specific needs and interests of Australian listeners.”

Insightfully Managing Director Leanne White adds:
“PodPoll 24 shows that millions of Australians are tuning into podcasts daily. There is a significant potential for fresh content, particularly in lifestyle, health, and comedy genres.”

Survey Highlights

  1. Popular Content Genres
  2. Generational Differences
  3. Listening Habits
  4. Trends in Branded Podcasts and Ads
  5. Listening Activities

Conclusion

PodPoll 24 offers a comprehensive snapshot of Australia’s evolving podcasting landscape, highlighting both opportunities and challenges for content creators and marketers. With detailed insights into listening habits, genre preferences, and market trends, the survey is an essential tool for anyone looking to make an impact in the podcasting industry.

Don’t miss out on the launch webinar on September 25, 2024, to gain firsthand insights from industry experts and discover how to leverage these findings for your podcasting strategy.

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