In a significant development for the Australian podcasting industry, the wildly popular Toni and Ryan podcast, hosted by Toni Lodge and Ryan Jon, has just signed a new multiyear, multichannel deal with Acast. This move marks a pivotal moment as the podcast celebrates its third anniversary, having already produced over 700 episodes that have captivated audiences worldwide.
From Spotify Exclusive to Acast’s Multichannel Platform
Previously a Spotify exclusive, the Toni and Ryan podcast will now be accessible across all major podcast platforms, significantly broadening its reach. This transition to Acast allows the show to leverage a multichannel approach, including full-length video episodes that will be available on YouTube for the first time—a feature that fans have eagerly anticipated. The inclusion of video episodes marks a new chapter for the podcast, which has already amassed over 600,000 subscribers on YouTube, and continues to attract more than three million downloads monthly.
Expanding Global Reach and Audience Engagement
One of the standout aspects of this new deal is the opportunity it provides for the podcast to expand its global reach. The Toni and Ryan podcast already enjoys a strong and engaged fanbase known as “TARPers” (Toni and Ryan Podcasters), with listeners tuning in from across the world, including a significant audience in the UK. Acast’s extensive global presence, with operations in 15 countries, will enable the podcast to connect with even more listeners, fostering a truly international community.
Guy Scott-Wilson, Acast Australia and New Zealand’s Creator Network Director, expressed his excitement about the partnership:
“We’ve been huge fans of Toni and Ryan since the very start and have been cheering them on from the sidelines as they bring their unique format to audiences around the world. They are absolute masters of the craft of podcasting, so it’s no surprise to see them resonate so deeply with international audiences.”
Acast’s Role in Monetizing Content and Managing Ads
Acast’s involvement in the Toni and Ryan podcast isn’t just about distribution—it’s also about enhancing the podcast’s commercial potential. Acast will be responsible for managing ads and sponsorships, ensuring that the podcast’s content is monetized effectively while maintaining its appeal to listeners. This aspect of the deal is crucial for the long-term sustainability of the podcast, allowing Toni and Ryan to continue producing high-quality content that resonates with their audience.
Ryan Jon commented on the partnership, highlighting the benefits of working with Acast:
“Whilst it’s flattering to receive offers from Spotify and the big radio networks, we’ve got our own little team and our own little studio and are quite happy being independent creators doing our own little thing. Acast has already done incredibly well generating revenue for the podcast.”
A New Era for Toni and Ryan: What’s Next?
With the new deal in place, fans of Toni and Ryan can expect even more engaging content in the coming months. The podcast will continue to release daily episodes, which will be available on all podcast platforms from Monday. In addition to audio content, video versions of the episodes will begin airing on YouTube from September, offering fans a new way to experience the podcast.
This move to Acast represents a significant evolution for the Toni and Ryan podcast. By embracing a multichannel approach and expanding their reach to new platforms, Toni and Ryan are positioning themselves to become even more influential figures in the podcasting world.
The future looks bright for this dynamic duo as they continue to entertain and engage their global community of TARPers. With Acast’s support, the Toni and Ryan podcast is set to reach new heights, both in terms of audience reach and commercial success.
Conclusion
The Toni and Ryan podcast’s new partnership with Acast is a game-changer for the show and its fans. By transitioning from a Spotify exclusive to a multichannel platform, the podcast is poised to reach an even larger audience while continuing to deliver the content that has made it a favorite among listeners worldwide. As the podcast enters this exciting new phase, fans can look forward to even more laughs, insights, and memorable moments from Toni and Ryan.
This new era of Toni and Ryan signifies the power of adaptability and growth in the ever-evolving podcast industry. With Acast’s global reach and monetization strategies, the podcast is set to expand its influence and continue entertaining its loyal fanbase. Stay tuned for more updates as the Toni and Ryan podcast embarks on this thrilling new journey.
