Financial Times Launches ‘The Story of Money’ Podcast | Weekly Finance History Show

Financial Times has unveiled a new weekly podcast series titled The Story of Money. The initiative signals a strategic expansion beyond traditional readership, aiming to capture a broader, global audience through multi-platform storytelling.

Set to launch on April 22, 2026, the podcast promises a compelling exploration of how financial systems have evolved across centuries — connecting historical milestones with today’s rapidly shifting economic landscape.

Financial Times Story of Money podcast cover image

A New Era of Financial Storytelling

The introduction of The Story of Money marks a significant milestone for the Financial Times. Unlike its previous audio offerings, this is the publication’s first standalone multi-platform podcast, designed specifically to extend beyond its core subscriber base.

The series is not just another financial podcast — it blends historical narrative, expert analysis, and contemporary relevance into a format tailored for modern audiences who consume content across platforms such as YouTube and podcast apps.

What Sets This Podcast Apart?

This shift reflects a broader industry trend where legacy media houses are reimagining content delivery to meet evolving consumption habits.

Star Hosts Bring Expertise and Insight

The podcast is hosted by two prominent voices from the Financial Times:

Gillian Tett, known for her anthropological lens on financial systems, brings a unique perspective that bridges culture, economics, and human behavior. Robin Wigglesworth, on the other hand, contributes deep market expertise and sharp editorial insight from his work with FT Alphaville.

Together, they form a dynamic duo capable of translating complex financial concepts into engaging narratives.

Exploring the Origins and Future of Money

At its core, The Story of Money is about understanding the present through the lens of the past. The podcast covers a wide spectrum of topics, including:

Historical Themes Covered

Modern-Day Connections

By drawing parallels between historical events and modern developments, the podcast aims to provide listeners with actionable insights and contextual understanding.

Strategic Push into Multi-Platform Content

The launch aligns with the Financial Times’ broader ambition to expand its footprint in digital media. The organization is increasingly investing in audio and video formats that can travel seamlessly across platforms.

According to Veronica Kan-Dapaah, the initiative is part of a long-term vision:

“The Story of Money reflects our strategy to build distinctive journalism that travels across platforms and formats.”

This multi-platform approach ensures that content is not confined to a single medium but is accessible across:

Building on a Strong Podcast Portfolio

The Financial Times is no newcomer to the podcasting world. Over the years, it has developed a robust lineup of audio content, including:

The Story of Money builds on this foundation but takes a more expansive and narrative-driven approach, positioning itself as a flagship product in the FT’s evolving content ecosystem.

Collaboration with Experts and Contributors

One of the standout features of the podcast is its collaborative nature. The series draws on:

This ensures a rich blend of perspectives, making each episode both informative and engaging.

The storytelling format also enhances accessibility, allowing listeners with varying levels of financial knowledge to connect with the content.

Sponsored by Nuveen: A Strategic Partnership

The podcast is backed by Nuveen, highlighting the growing intersection between media and financial services.

Tara Giuliano emphasized the importance of historical context in investment decision-making:

Understanding the past, she noted, is essential for navigating both current and future financial landscapes.

This partnership underscores the commercial viability of high-quality, niche content in today’s media environment.

Launch Details and Release Schedule

Listeners can tune into The Story of Money starting:

The consistent release schedule is designed to build audience engagement and establish the podcast as a weekly habit for listeners.

Why This Matters in Today’s Media Landscape

The launch of The Story of Money reflects several broader trends shaping the media industry:

Key Industry Trends

As audiences seek deeper understanding of economic forces — especially in uncertain times — content that blends education, storytelling, and analysis is becoming increasingly valuable.

The Bigger Picture: Financial Literacy Meets Storytelling

At a time when global markets are influenced by rapid technological change, geopolitical shifts, and economic uncertainty, understanding the roots of financial systems is more relevant than ever.

The Story of Money positions itself at this intersection, offering:

This approach not only informs but also empowers listeners to make better financial decisions.

What to Expect Going Forward

The Financial Times has hinted at future expansions for the podcast, including:

This indicates that The Story of Money could evolve into a full-fledged content franchise, rather than just a standalone podcast.

Final Thoughts

With the launch of The Story of Money, the Financial Times is doubling down on its commitment to innovation in journalism. By combining historical depth, expert insight, and modern storytelling techniques, the publication is setting a new benchmark for financial content in the digital age.

As the lines between media formats continue to blur, initiatives like this highlight the importance of adaptability and audience-centric strategies in staying relevant.

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