Ozen.fm Launches in Brazil to Capture Latin America’s Fast-Growing Digital Audio Market
Ozen.fm has officially launched operations in Brazil. The global programmatic monetization company is positioning itself to capitalize on the region’s rapidly expanding digital audio consumption and the untapped advertising potential that comes with it.
The company has appointed Priscila Falcone as Commercial Director to lead its São Paulo-based operations, underscoring its commitment to establishing a strong local footprint in Latin America’s largest economy.
With digital audio consumption surging and brands increasingly shifting budgets toward measurable, programmatic environments, Ozen.fm’s entry into Brazil could mark a defining moment for the region’s podcast and streaming ecosystem.
Brazil is not just Latin America’s largest economy — it is also one of the most dynamic digital markets globally.
According to data from Statista, digital advertising spend across Latin America reached approximately $8.9 billion in 2020, reflecting nearly 40% year-over-year growth during the pandemic-driven digital acceleration.
While digital audio still represents a relatively small portion of that total, projections suggest a powerful growth trajectory:
Digital audio ad spend totaled around $25.5 million in 2020
Forecasted to reach approximately $95 million by 2026
Nearly 4x growth within six years
Streaming radio and podcast ads driving the expansion
Industry analysts note that Brazil leads the region in podcast adoption, streaming engagement, and mobile-first consumption — making it a logical launchpad for international audio-tech players.
Rodrigo Tigre: Latin America Is Built for Digital Audio Growth
Rodrigo Tigre, President and Co-Founder of Ozen.fm, believes Latin America possesses unique characteristics that accelerate audio innovation.
“Latin America brings together characteristics that accelerate the development of digital audio, both in audience behavior and in the close connection between creators, brands, and platforms,” Tigre said.
This “connection economy” — where creators, communities, and brands interact more organically — has been a key driver of podcast monetization worldwide. Brazil’s strong creator culture and high social engagement rates create fertile ground for scalable ad-tech solutions.
Meet Priscila Falcone: Leading Ozen’s Brazil Expansion
At the helm of Ozen.fm Brazil is Priscila Falcone, a seasoned advertising executive with over a decade of experience in digital and programmatic media.
Falcone has previously held leadership roles at:
Adsplay
Adsmovil
Entravision Cisneros
In Loco
Hands
Her background spans mobile advertising, data-driven targeting, and digital audio strategy across Brazil and Latin America.
Falcone says the Brazilian digital audio market has matured significantly:
“Brands already recognize the power of context and attention that audio generates. The next step is to evolve in scale, data, and measurement.”
She emphasizes that Ozen’s value proposition lies in combining:
Qualified audio inventory
Advanced programmatic technology
Strong agency relationships
Measurable business outcomes
The Bigger Picture: Digital Audio’s Post-Pandemic Acceleration
The pandemic reshaped media consumption habits across Latin America:
More time spent at home increased podcast listening.
As brands demand accountability and performance metrics, digital audio has become increasingly attractive.
Ozen.fm’s Global Footprint
Ozen.fm launched in August last year with an ambitious global network:
More than 100,000 shows
Operating in over 50 countries
Multilingual ad solutions
Scalable programmatic infrastructure
The company positions itself as a bridge between advertisers and podcast creators, enabling automated monetization without requiring massive audience numbers.
How Ozen’s Monetization Model Works
One of the more compelling aspects of Ozen.fm’s strategy is its inclusive approach to creators.
Unlike traditional ad networks that prioritize only high-download shows, Ozen focuses on:
Relevance
Audience targeting
Content quality
Niche engagement
Key Features of the Model:
No upfront cost for podcasters
Revenue-share structure
Flexible splits based on market and volume
Programmatic ad insertion
Performance-based monetization
Creators submit their podcasts for review, and Ozen determines eligibility based on fit rather than sheer size.
This approach opens doors for:
Niche podcasts
Emerging creators
Regional-language shows
Specialized content verticals
Why Advertisers Are Watching Latin America Closely
Several structural advantages make Latin America particularly attractive:
1. Mobile-First Population
Brazil and neighboring markets rely heavily on smartphones for media consumption.
2. Young Demographics
Younger audiences are more open to podcasts and streaming platforms.
3. Underdeveloped Audio Ad Spend
Compared to North America and Europe, digital audio ad budgets remain underpenetrated.
4. Strong Creator Economy
Influencers and podcasters maintain close relationships with audiences.
This combination creates what analysts call a “high-growth, low-saturation” environment.
Programmatic Audio: The Next Growth Engine
Programmatic advertising automates ad buying through real-time bidding systems, increasing efficiency and scalability.
In digital audio, this means:
Automated ad placements
Real-time targeting
Data-driven campaign optimization
Cross-platform scalability
As agencies demand ROI transparency, programmatic audio becomes a natural evolution.
Falcone suggests Brazil is ready for this next phase.
Competitive Landscape: Who Else Is in the Game?
Brazil’s digital audio market includes:
Global streaming platforms
Local podcast networks
Independent creator collectives
International ad-tech firms
However, consolidation trends worldwide suggest that scalable, tech-enabled monetization platforms may have an edge.
Ozen.fm’s entry aligns with a broader wave of consolidation across digital audio globally, as companies seek scale, multilingual capabilities, and cross-market efficiency.
What This Means for Podcasters in Brazil
For creators, Ozen’s expansion could bring:
New revenue streams
Access to international advertisers
Data-backed monetization tools
Broader distribution opportunities
Importantly, smaller creators may find new monetization pathways without waiting to achieve large download volumes.
What This Means for Brands and Agencies
For advertisers, benefits may include:
Access to premium inventory
Audience segmentation tools
Multilingual campaign reach
Contextual targeting
Measurable performance analytics
As Brazil’s digital ad ecosystem matures, brands are expected to allocate more budget toward audio, especially for performance-driven campaigns.
The Road Ahead: Latin America as a Growth Hub
Ozen.fm’s Brazil launch appears to be just the beginning of a broader regional strategy.
Latin America represents:
Rapid digital transformation
Expanding broadband penetration
Growing creator ecosystems
Rising ad-tech adoption
If projections hold true, digital audio spending could quadruple within the next few years, positioning the region as one of the fastest-growing audio markets globally.
Final Take
Ozen.fm’s entry into Brazil highlights a larger industry narrative: digital audio is no longer a niche channel. It is becoming a strategic advertising pillar.
With leadership under Priscila Falcone and backing from a global network, the company is betting that Brazil — and Latin America as a whole — will be the next major frontier for programmatic audio growth.
As streaming platforms, podcasts, and advertisers converge, Brazil’s digital soundscape may soon become one of the most competitive and lucrative in the world.
