Kylie Kelce is no longer just podcasting — she’s building a full-fledged digital media universe.
After skyrocketing success with her chart-topping podcast Not Gonna Lie, Kelce is taking a decisive step into video-first storytelling with a brand-new, hands-on series titled “FAFO (Fk Around and Find Out)”**, produced in partnership with Wave Sports & Entertainment.
Unlike her podcast, fans won’t find this new project on Spotify, Apple Podcasts, or any audio platform. Instead, FAFO is a YouTube-exclusive, video-only experience, signaling a strategic pivot that reflects where creator-led media is heading in 2025.
The podcasting boom has matured — and creators are evolving alongside it. While Not Gonna Lie continues to dominate audio charts, Kylie Kelce is responding to what her audience has been asking for repeatedly: more visual, more immersive, more Kylie.
Rather than simply recording video versions of a podcast, FAFO reimagines the format entirely.
This is not a sit-down interview series.
This is learning by doing — on camera.
FAFO (Fk Around and Find Out)** is a monthly video series that combines:
Each episode centers on a topic Kylie Kelce is genuinely passionate about, including:
But here’s the twist:
Every episode includes a literal “fk around” activity**, where Kylie jumps in, tries something new, and learns the hard way — all while asking experts the questions viewers actually want answered.
The debut episode sets the tone.
Kylie teams up with Nicki Marie, a former NCAA championship-winning field hockey player, respected coach, and popular sports content creator. Together, they tackle a question few Americans ever stop to ask:
Why is field hockey one of the most underrated sports in the world?
The result is equal parts educational, entertaining, and disarmingly authentic — a format perfectly suited for YouTube’s algorithm and today’s attention economy.
When Not Gonna Lie with Kylie Kelce launched in December 2024, few expected how quickly it would dominate the audio landscape.
Within months, the show:
According to Wave Sports & Entertainment, the franchise has now generated over 463 million views across platforms in less than a year — a staggering figure that places Kelce among the most influential creator-voices in sports-adjacent media.
The decision to release FAFO exclusively on YouTube is no accident.
In 2025, YouTube is no longer just a video platform — it’s:
By going video-only, FAFO benefits from:
This move positions Kylie Kelce not just as a podcaster — but as a next-generation media entrepreneur.
Speaking about the launch, Kelce made it clear that FAFO is a direct response to her audience.
“After repeated requests from the ‘Not Gonna Lie’ fan base, we decided to answer the call for more content with ‘FAFO,’” Kelce said.
“What better way to do that than learning directly from experts about topics I’m curious about — and probably failing a little along the way.”
She also emphasized the importance of creative continuity:
“In partnership with Wave, who helped build the podcast into what it is, we’ll continue creating entertaining and meaningful episodes that feel real.”
For Wave Sports & Entertainment, FAFO represents a natural extension of a winning partnership.
Mack Sovereign, Wave’s Chief Content Officer, summed it up simply:
“We’re thrilled to give fans exactly what they’ve been asking for — more Kylie. ‘FAFO’ takes ‘Not Gonna Lie’ out of the studio while staying true to her voice and authenticity.”
Wave’s strategy reflects a larger industry trend:
Talent-led IP that lives across multiple formats and platforms.
FAFO succeeds because it taps into several powerful content trends at once:
Kylie doesn’t pretend to be an expert — she learns alongside the audience.
Information is delivered through experience, not lectures.
Built specifically for YouTube, not repurposed from audio.
From women’s sports to health advocacy, FAFO fills gaps mainstream media often overlooks.
The first episode premiered Tuesday, November 4, with more expert-led adventures already in production.
With a hit podcast, a successful video spin-off, and hundreds of millions of views behind her, Kylie Kelce is quietly building one of the most impressive creator-led brands in sports-adjacent media.
Industry insiders suggest future expansions could include:
One thing is clear:
Kylie Kelce is no longer just hosting conversations — she’s shaping them.
