Bauer Media Expands audioXi Across Europe With New Audiomob In-App Audio Advertising Partnership
Bauer Media Audio has announced a transformative expansion of its digital audio marketplace, audioXi, through a newly established partnership with Audiomob, the global leader in non-intrusive in-app audio advertising. This strategic move marks one of the most significant developments in Bauer’s European digital advertising portfolio, bringing a breakthrough format to eight countries and further solidifying audioXi’s role as a dominant force in the audio advertising ecosystem.
A New Era for audioXi: Non-Intrusive In-App Audio Ads Arrive in Europe
With this partnership, Bauer Media Audio introduces Audiomob’s patented in-app audio advertising technology across:
Ireland
United Kingdom
Portugal
Denmark
Norway
Finland
Slovakia
Poland
This integration marks the first time audioXi will extend its reach into the rapidly growing mobile gaming sector, a category known for high engagement and long attention spans. For Bauer, this isn’t just an expansion — it’s an evolution of how brands will connect with consumers across digital audio environments.
What Makes Audiomob’s Technology Unique?
At the heart of Audiomob’s success is its brand-safe, user-friendly audio format designed specifically to enhance — not interrupt — the player experience.
Key features of Audiomob’s in-app audio advertising include:
Ads play only when the device sound is switched on Ensuring that users intentionally engage with audio and don’t encounter “silent impressions.”
Third-party verification for accuracy and brand safety This adds transparency and confidence for advertisers.
Non-intrusive audio delivery Messages play seamlessly during gameplay, without stopping, blocking, or pausing the gaming session.
Optional clickable display banners Advertisers can pair audio with a subtle, interactive visual banner, offering measurable engagement opportunities without overshadowing the audio component.
This blend of immersive audio + light interaction gives advertisers a new way to access mobile gaming moments — historically one of the hardest environments for traditional ad formats.
Why This Partnership Matters: Growing Demand for High-Attention Environments
As digital audiences shift toward audio-first content consumption, brands are aggressively searching for high-impact, non-disruptive placements. Mobile gaming has quietly become one of the strongest contenders:
Over 3.4 billion people play mobile games globally.
Players spend hours per week in gameplay, generating more potential ad exposure than many social platforms.
Audio advertising is predicted to grow 15–20% annually across Europe.
By integrating Audiomob into audioXi, Bauer Media Audio now provides advertisers with access to deep-focus moments where players are emotionally engaged, attentive, and more receptive to brand messaging.
audioXi: From Premium Audio Marketplace to Multiplatform Powerhouse
audioXi was originally designed as a digital audio marketplace connecting advertisers with:
Premium digital radio
Podcast networks
Music streaming services
On-demand audio platforms
Now, thanks to Audiomob, audioXi introduces a new frontier:
In-app audio advertising inside mobile gaming environments.
This expansion aligns with audioXi’s mission to create the most comprehensive ecosystem for digital audio advertising across Europe.
How the Integration Strengthens Bauer’s Advertising Capabilities
1. A New Set of Planning Tools
Agencies and advertisers can now access:
Gaming-specific audience data
Cross-platform behavioural insights
Expanded creative options (audio-only or audio + visual)
2. Higher-Quality User Engagement
In-app audio ads tend to reach users in moments of:
Relaxation
Concentration
Positive emotional states
Studies show these contexts can significantly increase brand recall and purchase intent.
3. More Valuable Inventory
The partnership adds millions of new digital placements across European markets, making audioXi one of the most versatile platforms for programmatic audio buying.
Industry Voices: What Leaders Are Saying
Alex Faust, Director of Advertising Innovation at Bauer Media Audio
“This partnership represents a major step forward for audioXi and Bauer Media Audio. In-app audio gives brands a new way to connect with audiences during moments of deep focus and positive emotion without interrupting their experience. By expanding this across our audioXi markets, we’re unlocking meaningful new opportunities for scale and engagement.”
Faust emphasises that brands have been increasingly requesting non-disruptive ad formats, noting that listeners are more willing to engage when the experience is respectful and seamless.
Christian Facey, Co-Founder & CEO at Audiomob
“We are excited to bring our non-intrusive in-app audio technology to audioXi’s growing ecosystem. This partnership strengthens Audiomob’s leadership in high-attention mobile environments and gives advertisers across Europe a new, scalable way to reach engaged audiences. Bauer Media Audio shares our focus on innovation and performance, and together we are expanding what is possible in digital audio.”
Facey’s comments reflect the company’s long-standing mission to build ad formats that honour the user experience — a mission that aligns closely with Bauer’s approach to digital audio.
What This Means for Advertisers Across Europe
The Bauer–Audiomob partnership brings significant new benefits to agencies, brands, and marketers:
✔ Access to high-attention mobile gaming audiences
Audio ads reach users while they’re actively engaged.
✔ Premium, verified environments
Brand safety and measurement tools reinforce trust.
✔ Non-intrusive ad formats that enhance user experience
No pauses. No disruptions. No frustrations.
✔ Multi-market campaign deployment
One integration, eight countries, and a unified buying approach.
✔ Stronger cross-platform synergy
Brands can now build campaigns that span radio, podcasts, streaming, and gaming — all through audioXi.
Why Non-Intrusive Audio Ads Are the Future of Digital Marketing
Consumer behaviour trends continue to push advertisers toward audio-first formats:
Voice-controlled devices
High podcast consumption
Growing digital radio audiences
Mobile gaming expansion
Increasing demand for passive, frictionless ad experiences
In-app audio advertising fits directly into this trend — users listen while doing something they enjoy, without stopping or tapping anything.
This results in:
Higher attention rates
Better brand recall
Increased message retention
Compared to visual or pop-up ads, audio is both gentle and powerful.
The Broader Impact: Redefining Digital Audio Opportunities
This partnership accelerates Bauer Media Audio’s vision of becoming a cross-platform audio powerhouse, blending:
Traditional radio
On-demand content
Streaming audio
Smart speaker engagement
Mobile gaming environments
Programmatic digital solutions
The inclusion of Audiomob completes a strategic gap, giving Bauer one of the most diversified audio ad portfolios in Europe.
Conclusion: A Game-Changing Step for Digital Audio Advertising
Bauer Media Audio’s collaboration with Audiomob marks a pivotal moment for European digital advertising. By integrating non-intrusive in-app audio ads into audioXi, Bauer is:
Expanding its reach
Strengthening its innovation capabilities
Meeting advertiser demand for immersive, respectful, high-attention formats
Unlocking new revenue streams in mobile gaming
For advertisers, this partnership offers a dynamic new way to connect with audiences in moments that matter. For the industry, it sets a new standard for what digital audio advertising can — and should — be.
