Spotify Announces Global RADAR for Creators Class of 2025 | The Future Voices of Podcasting
Spotify has once again taken center stage in the creator economy with the announcement of its RADAR for Creators Class of 2025 — a powerful global lineup celebrating the next wave of podcast innovators, storytellers, and cultural voices.
From true crime and sports to lifestyle and digital culture, the RADAR program continues to spotlight creators who are transforming the way we listen, watch, and connect through podcasts. This year’s class represents 11 diverse markets and includes creators whose influence already resonates far beyond their microphones.
Spotify describes this class as a “celebration of authenticity, creativity, and cultural evolution” — and it’s easy to see why.
Launched as an extension of Spotify’s global RADAR initiative (originally built to champion emerging music artists), RADAR for Creators focuses on amplifying podcasters and digital storytellers.
The mission is simple but ambitious:
“To empower diverse voices, offer growth opportunities, and help creators reach audiences across borders,” says Spotify’s Creator Partnerships team.
Over the years, the programme has evolved into a launchpad for success, helping previously unknown podcasters gain millions of streams, secure brand sponsorships, and build thriving global communities.
Building on a Legacy of Creativity
The RADAR Class of 2025 builds on the momentum of past alumni who have become household names in podcasting.
Previous participants have:
Signed exclusive partnerships with Spotify Studios and major production houses.
Collaborated with celebrity guests and thought leaders.
Transformed their shows into multimedia experiences, including video series and live events.
Spotify’s RADAR programme isn’t just a promotional push — it’s an ecosystem designed to nurture long-term creative sustainability in the rapidly expanding world of audio storytelling.
Meet the Spotify RADAR for Creators Class of 2025
This year’s class showcases a bold mix of genres and personalities — from sports and pop culture to wellness and social commentary. Each creator brings a distinct voice that reflects their local culture while resonating globally.
Let’s meet some of the standout names from this impressive global lineup.
🎙️ Pierre Andresen – “T’d Up” (United States)
A dynamic voice in sports commentary, Pierre Andresen has turned his love for basketball and football into a cultural conversation.
His podcast “T’d Up” goes beyond game stats — tackling issues like athlete mental health, race, and the politics of sports. With a growing fan base on both Spotify and YouTube, Andresen represents a new generation of commentators who blend insight, humor, and social awareness.
“Sports isn’t just entertainment,” Andresen says. “It’s where identity, culture, and community meet.”
👻 Aly and Nat – “Let’s Get Haunted” (United States)
If paranormal storytelling had a fan club, Aly and Nat would be its co-presidents. Their cult-favorite show “Let’s Get Haunted” mixes horror, history, and humor — earning them a loyal global audience.
The duo’s ability to balance creepy tales with genuine laughter has made their podcast one of Spotify’s fastest-growing paranormal series. Expect haunting folklore, unsolved mysteries, and late-night giggles.
🎵 Daniel Wall – “Behind the Wall” (United States)
Music culture meets modern commentary in Daniel Wall’s hit show “Behind the Wall.” Known for his viral TikTok reviews and deep industry insights, Wall takes listeners behind the scenes of the music business — from streaming trends to artist controversies.
Spotify’s editors call him a “cultural translator for the digital generation.”
🏠 Scott Evans – “House Guest” (United States)
Entertainment journalist and TV personality Scott Evans brings his signature charisma to “House Guest,” a podcast that blends celebrity interviews with personal reflection.
Evans invites stars to discuss success, struggles, and what “home” means in the age of fame. The show’s mix of warmth and authenticity has struck a chord with audiences seeking real conversations in an often-polished industry.
💼 Cherie Brooke Luo & Jean Luo – “Tiger Sisters” (United States/Asia)
Finance meets lifestyle in “Tiger Sisters,” hosted by real-life sisters Cherie Brooke Luo and Jean Luo. Their show demystifies topics like money, career growth, and work-life balance through candid discussions rooted in Asian-American experiences.
By blending cultural insight with financial wisdom, the Tiger Sisters are redefining what empowerment sounds like for young professionals.
The Global Voices: Spotify’s International Picks for 2025
This year’s class extends far beyond the U.S., reflecting Spotify’s global vision for podcasting. Creators from Spain, France, Germany, Sweden, Italy, Australia, Colombia, Indonesia, and the Philippines are all represented, each bringing fresh energy and cultural context.
Highlights include:
Spain: True crime podcaster delving into unsolved Iberian mysteries.
France: A digital philosopher exploring tech ethics and modern relationships.
Germany: A wellness coach using audio mindfulness to promote mental health.
Sweden: A humor collective redefining Scandinavian satire.
Australia: Indigenous creators merging storytelling with community activism.
Philippines: Content creators blending pop culture commentary with social advocacy.
Spotify’s selection proves that podcasting is not just an American phenomenon — it’s a truly borderless storytelling revolution.
The Rise of Video Podcasting: Sound Meets Vision
Spotify’s push into video podcasting has been one of its boldest moves, and the RADAR 2025 cohort is at the forefront of this evolution.
These creators are using both sound and visuals to create immersive experiences. From cinematic interviews to live performances, the boundary between podcast and visual media is dissolving.
According to Spotify’s internal analytics (2025 data):
Video podcast consumption has grown 230% year-over-year.
Over 45% of Gen Z listeners prefer podcasts with video components.
Video-enabled shows have 60% higher engagement rates on average.
By combining visual storytelling with authentic voices, Spotify is positioning itself as the go-to destination for hybrid media consumption.
A Platform for Diversity, Discovery, and Global Impact
The heart of RADAR lies in representation and accessibility. Spotify’s leadership emphasizes that the 2025 class wasn’t just selected for their audience numbers — but for their impact, originality, and inclusivity.
A Spotify spokesperson shared:
“These are creators who reflect the world we live in — diverse, dynamic, and deeply connected. Their stories are shaping what listeners care about today and what they’ll talk about tomorrow.”
By expanding RADAR across continents, Spotify continues to promote cultural exchange and cross-border collaboration. The 2025 class exemplifies that podcasting is as much about community as it is about content.
Past Success Stories: RADAR Alumni Who Made It Big
Spotify’s RADAR program has a growing list of alumni who transformed their creative beginnings into global success stories.
Some notable milestones from previous classes include:
Signing exclusive distribution deals with Spotify and production companies.
Launching live tours and video adaptations of their podcasts.
Partnering with brands such as Netflix, Nike, and Amazon Studios.
Winning awards for Best New Podcast and Innovation in Audio Storytelling.
These achievements underscore Spotify’s ability to act not just as a platform — but as a career accelerator for emerging talent.
Spotify’s Vision: Empowering the Next Audio Generation
Spotify’s investment in RADAR reflects its broader mission: to build an inclusive creator economy that allows storytellers to reach global audiences without barriers.
By providing mentorship, marketing support, and in-app visibility, the program ensures that creators from all backgrounds have the tools to thrive.
With over 5 million podcasts now live on Spotify, the challenge isn’t creating content — it’s being discovered. RADAR solves that by giving creators the spotlight and amplification they deserve.
How to Explore the RADAR for Creators Class of 2025
Spotify listeners can now explore the entire lineup through:
Dedicated playlists featuring highlights from each creator’s show.
Curated collections on the Spotify app homepage.
Behind-the-scenes video interviews and bonus episodes.
Interactive experiences on Spotify’s social channels.
This multi-format rollout ensures listeners can engage however they prefer — by watching, listening, or discovering through shareable social content.
The Future of Podcasting: What Comes Next
As Spotify continues to dominate the audio landscape, one thing is clear: podcasting is evolving into a new form of entertainment that blends education, storytelling, and personality-driven content.
Experts predict:
More AI-driven discovery tools to match listeners with niche creators.
Expansion of multi-language podcast production for cross-market growth.
Integration of immersive tech like spatial audio and AR storytelling.
Spotify’s RADAR initiative places itself at the heart of this transformation — ensuring the next generation of creators not only finds their audience but helps shape the global soundscape.
Final Thoughts: Why This Matters
The RADAR for Creators Class of 2025 is more than a roster — it’s a statement. It proves that the future of podcasting will be diverse, visual, interactive, and globally connected.
By investing in creative voices that reflect the world’s evolving culture, Spotify is not just amplifying sound — it’s amplifying stories, perspectives, and movements.
Listeners can now experience the work of these remarkable creators directly on Spotify, where their voices are live, growing, and inspiring millions.
