Vox Media Partners with Streamers Doug Wreden, Brandon Ewing, and Aiden McCaig for Hit Podcast “Lemonade Stand”
Vox Media has just announced a major new addition to its ever-growing podcast portfolio — the wildly popular business and tech show “Lemonade Stand.” The breakout podcast, hosted by streaming icons Doug Wreden, Brandon Ewing, and Aiden McCaig, has quickly risen to prominence since launching just six months ago. Now, under the Vox Media Podcast Network, the show is set to reach new heights.
A Fresh Partnership for a Fresh Kind of Business Show
In a strategic move, Vox Media will handle sales, marketing, and distribution for Lemonade Stand while introducing advertising for the first time on the show. This partnership aims to expand the show’s audience and solidify its position as one of 2025’s biggest organic podcast hits.
“‘Lemonade Stand’ is one of the biggest organic hits of the year, and it’s clear why,” said Lillian Xu, Vox Media’s Vice President of Podcast Business. “Doug, Brandon, and Aiden make business and tech news engaging and accessible for a younger audience hungry for it — in a tone that truly works for them.”
Xu further emphasized that the hosts’ community-first approach, honed through years of streaming on Twitch and YouTube, aligns perfectly with Vox Media’s vision of creating high-quality, audience-driven content.
From Twitch Streams to Top Charts: The Rise of “Lemonade Stand”
Since its debut, Lemonade Stand has become a surprise success story in the business and tech podcast genre. Unlike traditional business shows, the podcast blends industry insight with irreverent humor, making complex global topics more digestible and entertaining for digital-native listeners.
What the Show Covers:
Each week, hosts Doug Wreden, Brandon Ewing, and Aiden McCaig break down:
Global business news and market trends
The latest in technology and artificial intelligence
Internet culture and digital media developments
The intersection of gaming, streaming, and entrepreneurship
Their mix of humor, intelligence, and digital savvy has cultivated a loyal, engaged audience that tunes in religiously every week.
A Vision Realized: Building a New Kind of Business Show
“We launched ‘Lemonade Stand’ to create a fundamentally different kind of business show — one that felt authentic and community-driven,” said Brandon Ewing. “Watching it grow from an idea to a full-fledged community in just six months has been incredibly rewarding.”
The show’s grassroots growth — with zero corporate backing until now — underscores the hosts’ ability to capture a generation often overlooked by traditional business media.
Their format? Conversational, fast-paced, and refreshingly unpretentious.
Now Part of the Vox Media Podcast Powerhouse
Joining Vox Media brings Lemonade Stand into the same family as some of the biggest names in business and tech audio, including:
Pivot (with Kara Swisher and Scott Galloway)
Waveform: The MKBHD Podcast
Decoder
Solutions
Channels
“Whether it’s expanding our reach, bringing on more guests, or taking the show on the road — ‘Lemonade Stand’ has so much potential,” said Aiden McCaig. “We’re thrilled to work with a company that has a real track record in podcasting and digital news — one we’ve admired for years.”
Meet the Hosts: Streamers-Turned-Podcasters Taking Over Business Media
Doug Wreden – The Creative Technologist
Doug Wreden is known for blending gaming and coding into some of the most inventive online content today.
Launched his Twitch channel in 2019
Built a community of over one million followers
Gained 4+ million YouTube subscribers across multiple channels
“I believe in making complex ideas approachable and entertaining,” said Wreden. “Partnering with Vox Media — a company that’s shaped the digital news space — feels like the perfect next step.”
Brandon Ewing – The Marketing Mind Behind the Mic
Also known for his YouTube persona “Big A,” Ewing bridges the worlds of marketing and media with sharp commentary and humor.
Hosts a daily YouTube news show analyzing top global stories
Reaches over 1.5 million subscribers across platforms
Known for connecting business insights with pop culture trends
His ability to translate business jargon into relatable, witty content has made him a favorite among younger professionals and creators alike.
Aiden McCaig – The Executive Creator
McCaig is a content creator, YouTuber, and co-host of “The Yard,” a top comedy podcast and one of Patreon’s biggest success stories since its 2021 launch. He also serves as Chief Operating Officer of Mogul Moves, streamer Ludwig Ahgren’s content empire, overseeing business operations and creative growth.
McCaig brings operational expertise and a sharp business sense — grounding Lemonade Stand in both creativity and strategy.
Why This Collaboration Matters
This partnership isn’t just a business move — it’s a reflection of where the podcast industry is heading. Vox Media is betting on influencer-driven shows that blend journalism, entertainment, and authentic audience engagement.
Key Impacts of the Deal:
Professional Expansion: Vox Media will manage ad sales and marketing, scaling the podcast’s revenue potential.
Broader Reach: Integration into Vox’s platform brings access to millions of existing podcast listeners.
Cross-Promotion: Expect collaborations and guest appearances with other Vox Media hosts and creators.
This aligns perfectly with Vox’s long-term goal: to build a podcast ecosystem where creators and journalists collaborate to tell stories that resonate with digital audiences.
The Bigger Picture: Streamers Redefining Business Media
The success of Lemonade Stand underscores a broader media trend — streamers and creators are becoming trusted voices in serious conversations once dominated by legacy journalists. With their mix of humor, honesty, and community engagement, they’re bridging the gap between traditional business analysis and modern creator culture.
This movement could reshape how future generations consume business, tech, and financial news — making it not just informative, but entertaining and interactive.
What’s Next for “Lemonade Stand”
The hosts have hinted at several big projects under Vox Media’s wing, including:
Live tour events and guest interviews
Exclusive video content and behind-the-scenes segments
Collaborations with other Vox Media podcasts
Potential expansion into video streaming and merchandise
With their massive online presence and Vox’s production muscle, Lemonade Stand could evolve into a full-fledged multimedia franchise.
Conclusion: The Future Is Bright (and Boldly Creative)
In just half a year, Lemonade Stand has transformed from a spontaneous creator project into one of the fastest-growing business podcasts in the world. Now, with Vox Media’s backing, it’s poised to become a defining voice in next-generation business media.
As more audiences turn to creators for their news, Lemonade Stand proves that the most powerful media voices today are built on authenticity, humor, and human connection.
