Sam Ryder Launches New BRITs Podcast Season: The Red Carpet Treatment – On The Road
The BRIT Awards with Mastercard is taking its listeners on an entirely new journey — quite literally. After three successful years under the title The Red Carpet Treatment, the official BRITs podcast has been rebranded and reimagined for 2025 as The Red Carpet Treatment – On The Road, presented by Mastercard.
The refreshed format doesn’t just promise glitz and glamour; it’s delivering candid conversations, spontaneous laughter, and intimate artist moments — all from the backseat of a moving VIP car.
This season, digital creator and presenter Luke Hamnett takes the wheel (figuratively speaking), stepping into hosting duties previously held by Jordan Stephens of Rizzle Kicks fame.
“Working with The BRITs is genuinely such a dream … and this Red Carpet Series is actually iconic – if I do say so myself,” Hamnett said.
What makes The Red Carpet Treatment – On The Road stand out is its setting. Gone are the studio chairs and rigid interviews. Instead, guests settle into a luxury car with Hamnett as he drives them between destinations, chatting about everything from their latest projects to personal milestones.
The result? A laid-back, free-flowing vibe that captures artists off guard — in the best possible way. Expect games, singing, cheeky questions, and heartfelt confessions that peel back the polished veneer of celebrity life.
“Meeting these incredible artists, casually in the back of a car, whilst driving around was such a fun experience,” Hamnett added. “Obviously, because I’m nosey, we got a bit cheeky. We played games, had a right laugh and most importantly, I sang to them all — and I’m still awaiting my record deal. Simon Cowell, if you’re reading this, hit me up!”
🌟 Sam Ryder Kicks Off the Season
To open the season in true BRITs style, the first episode features none other than Sam Ryder — the BRIT-nominated powerhouse vocalist whose meteoric rise since 2022’s Space Man has made him one of the UK’s most beloved modern performers.
Ryder’s episode, released today, offers fans a refreshing mix of humor, nostalgia, and emotional honesty.
💫 From Essex Weddings to Wembley Arena
In a candid conversation with Hamnett, Ryder revisited his incredible journey — one that started far from the spotlight. Before chart success and BRIT nominations, he was playing gigs at weddings across Essex, often amid chaos.
“Because it’s a wedding, people couldn’t care less about you and your band,” he laughed. “I’ve seen fistfights, I’ve seen waiters stealing alcohol — I’ve seen it all.”
Those experiences, he admitted, toughened him for the unpredictable world of live performance.
Today, he headlines Wembley Arena — but even now, he says it feels surreal.
“If you would have asked me when I was 13 years old, I’d be like ‘yeah of course’. But if you ask me now, I still can’t believe it. That deluded confidence you have when you’re young is crucial when you pick up a guitar for the first time.”
🏗️ The Wembley Connection You Didn’t Expect
In a delightful twist, Ryder revealed that his relationship with Wembley stretches beyond the stage — it’s actually in his DNA.
“I did help build Wembley Stadium with my dad, but I hung the doors awfully, so I don’t think they’d allow me back anyway,” he joked.
The anecdote paints a full-circle moment: from literally helping construct the venue as a tradesman’s son, to commanding the same arena as a headlining act.
💇 The Hair Story: From Car Park to Camera-Ready
Ryder’s signature long blond hair is practically a trademark — but, as he told Hamnett, there’s no secret salon routine behind it.
“I was in a multi-storey car park five minutes ago spraying hairspray as prep. I sleep with it fresh out of the shower, wet. I had no idea there was a difference between shampoo and conditioner,” he admitted, laughing.
The down-to-earth confession adds to Ryder’s reputation as one of pop’s most approachable stars — someone who hasn’t let fame tamper with his humor or humility.
🏆 BRIT Nominations: Lessons in Grace and Gratitude
Reflecting on his two BRIT Award nominations, Ryder shared that his second experience was far more enjoyable than his first.
“The first time, you take it so seriously. And then you don’t win. The next time, I knew we had no chance, so I actually had a way better time.”
That sense of grounded optimism has become a hallmark of Ryder’s persona — celebrating the journey, not just the outcome.
He also dropped a wish-list collaboration: Adrianne Lenker, calling her “one of the best lyricists around at the moment.”
🎧 The Host: Luke Hamnett’s Moment in the Spotlight
For Luke Hamnett, this series marks his biggest presenting role yet. Known for his vibrant online presence and witty short-form videos on Instagram and TikTok, Hamnett has amassed a loyal following of fans who love his mix of humor, pop-culture commentary, and charm.
His transition from influencer to interviewer feels seamless. Hamnett’s conversational tone — playful yet probing — brings out sides of celebrities that traditional interviews rarely capture.
Why Luke Hamnett Works as Host:
Authenticity: He’s genuinely curious, not performative.
Humor: His comic timing keeps guests relaxed and audiences engaged.
Connection: As a social media native, he bridges the gap between pop stars and their fans.
“This gig has been such a joy,” Hamnett said. “Getting to combine my love for music, humor, and people — it’s honestly the dream.”
🎤 Upcoming Guests: A Line-Up of Icons and Innovators
Fans have plenty more to look forward to. The 2025 series will feature an eclectic mix of chart-topping and genre-blending artists, including:
Charley Marlowe
Katy B
Nova Twins
Leigh-Anne Pinnock (of Little Mix fame)
Sophie Ellis-Bextor
Aston Merrygold (JLS)
Sigrid
Each episode promises spontaneous laughter, emotional depth, and plenty of behind-the-scenes stories from life on tour, in the studio, and on the red carpet.
🏁 Release Schedule: New Episodes Every Wednesday
Fans won’t have to wait long between laughs and revelations. The Red Carpet Treatment – On The Road presented by Mastercard drops new episodes every Wednesday until 26 November 2025, exclusively on The BRITs’ official podcast channels and streaming platforms such as BBC Sounds, Spotify, and Apple Podcasts.
💬 The Bigger Picture: The BRITs and the Power of Personality
Since its 2022 debut, The BRITs Podcast has evolved beyond promotional interviews. It’s become a storytelling platform — one that celebrates the human side of music, not just the awards.
By taking the show “on the road,” the BRITs are redefining what music journalism can sound like in the digital age — casual, conversational, and refreshingly candid.
The Podcast’s Goals:
Bring fans closer to their favorite artists.
Highlight rising British talent.
Keep The BRIT Awards relevant year-round, not just during the ceremony.
🌍 Why “On The Road” Works in 2025
With audiences craving authenticity and unscripted moments, the on-the-road format taps into what makes podcasts addictive: intimacy. Hearing superstars chat about everyday topics — from hair mishaps to creative insecurities — reminds listeners that fame doesn’t erase humanity.
This season’s production team has leaned into that ethos, creating a cinematic audio experience that feels personal and spontaneous, while maintaining the high polish of The BRITs brand.
🎶 Sam Ryder: The Perfect Guest to Launch a New Era
Choosing Sam Ryder for the season premiere was no accident. His story mirrors the spirit of The BRITs — a celebration of artistry, perseverance, and individuality.
From viral covers on TikTok to a Eurovision triumph and a BRITs nomination, Ryder’s rise is proof that the modern music landscape rewards authenticity as much as talent.
“The deluded confidence you have when you’re young is crucial,” he told Hamnett — a statement that could just as easily define his career philosophy.
💡 What Makes This Podcast Stand Out on the SERPs
From an SEO and audience-engagement standpoint, The Red Carpet Treatment – On The Road has the right formula:
Celebrity appeal (Sam Ryder, Leigh-Anne Pinnock, Sophie Ellis-Bextor)
Unique format (mobile interviews, real-time reactions)
High production value under The BRITs and Mastercard branding
Strong search relevance (keywords: BRITs podcast, Sam Ryder, 2025 series, Luke Hamnett, celebrity interviews)
This synergy between pop culture and smart content design makes it a digital winner.
🏆 Conclusion: Where Music Meets Meaning
The Red Carpet Treatment – On The Road isn’t just a podcast about music — it’s about the people behind the soundtracks of our lives.
With Luke Hamnett’s humor, Sam Ryder’s honesty, and a star-studded guest list, the new BRITs podcast season is shaping up to be one of the most entertaining and insightful audio experiences of 2025.
