The Toast Podcast Launches Video Episodes on Spotify | Claudia & Jackie Oshry Expand Their Empire
The internet’s favorite sister duo, Claudia and Jackie Oshry, are leveling up their hit show, The Toast, with an exciting expansion into video format on Spotify. The announcement marks a significant move for the platform — and for podcasting in general — as more creators and audiences embrace a watch-and-listen hybrid experience.
Spotify officially confirmed the launch on October 4, 2025, saying fans can now stream full video episodes directly on the Spotify app, alongside the traditional audio version available across all major podcast platforms.
The Toast: From Morning Chat to Cultural Phenomenon
What started as a cozy, conversational show has evolved into a pop culture juggernaut. Hosted by sisters Claudia and Jackie Oshry, The Toast delivers a daily dose of humor, trending news, and cultural commentary — all wrapped in the sisters’ signature wit and sibling banter.
Since its debut, The Toast has built a loyal fanbase lovingly known as “The Toasters” — an online community that lives for the pair’s hot takes, unfiltered opinions, and laugh-out-loud moments.
What Makes The Toast So Addictive?
Authenticity: The Oshrys bring real conversations, complete with sibling disagreements and unfiltered humor.
Relatable Energy: Their takes on everything from celebrity gossip to internet memes feel like a chat with your funniest friends.
Cultural Relevance: Each episode taps into what’s buzzing in entertainment, from award show recaps to influencer scandals.
The result? A show that doesn’t just comment on culture — it’s become a part of it.
Spotify’s Video Push: Redefining the Podcast Experience
Spotify’s decision to introduce video episodes for The Toast aligns with the platform’s broader push into visual podcasting, a frontier that’s rapidly transforming how audiences engage with content.
A Seamless Blend of Audio and Visuals
According to Jordan Newman, Head of Content Partnerships at Spotify:
“We’re thrilled The Toast is bringing their video episodes to Spotify and giving fans a new way to engage with Claudia and Jackie’s smart, hilarious take on culture. The show’s expansion to video ensures fans can experience the same energy, connection, and humor — now with even more personality onscreen.”
Spotify’s goal is clear: to turn podcasting into a visual-first experience without losing what makes it intimate — the feeling that you’re right there in the room with the hosts.
Why Video Podcasts Are Taking Over
The rise of platforms like YouTube and TikTok proved audiences crave visual storytelling, even in talk-based formats. Spotify’s video strategy capitalizes on this, offering fans:
Behind-the-scenes intimacy — gestures, expressions, and moments you can’t capture in audio
Cross-device accessibility — seamlessly switching between watching and listening
Community engagement — shareable clips, social snippets, and visual memes fuel fandom culture
This is more than a format shift; it’s a cultural evolution in digital media consumption.
Claudia & Jackie Oshry: The Internet’s Queens of Conversation
Claudia Oshry, known online as @girlwithnojob, and her sister Jackie Oshry have built a media empire from their combined charisma and comedic insight.
Their Journey So Far
Early Beginnings: The sisters started sharing their commentary on social media, quickly earning millions of followers.
Podcast Launch:The Toast debuted as a daily podcast that redefined lifestyle talk for the millennial and Gen Z audience.
Brand Expansion: Beyond the show, they’ve launched live events, merch, and digital campaigns connecting deeply with their listeners.
The Sisters’ Thoughts on Going Visual
In a joint statement, the Oshrys said:
“We love giving Toasters new ways to enjoy the show, and now you can watch us right on Spotify. It’s the same daily chat you know and love — just with even more ways to join in on the fun. And now, no matter where you are in the world, you can feel like you’re right there with us every morning.”
Their enthusiasm mirrors their fans’ excitement — for many, The Toast feels like a morning ritual, and now that ritual gets a visual twist.
The Toast’s Cultural Footprint: More Than Just Talk
What’s remarkable about The Toast is how it bridges pop culture commentary with genuine connection.
1. Pop Culture with Personality
From discussing celebrity relationships to reality TV drama, Claudia and Jackie bring a fresh, comedic lens that resonates with their audience — not as journalists, but as fans themselves.
2. The “Toaster” Community
The show’s fanbase, nicknamed Toasters, has evolved into a vibrant digital community. Listeners bond over episode quotes, memes, and inside jokes — and with the new video element, engagement is expected to skyrocket.
3. The Influence Factor
The Oshrys’ reach extends beyond podcasting:
Claudia is a best-selling author and social media powerhouse.
Jackie is a respected voice in digital lifestyle commentary.
Together, they’ve shaped online humor and millennial media culture.
Their blend of relatability, confidence, and cultural fluency makes The Toast a cornerstone of modern influencer-driven entertainment.
Inside Spotify’s Strategy: Why The Toast Is a Perfect Fit
Spotify’s move to integrate video podcasts isn’t random — it’s strategic.
Data-Driven Decisions
According to Spotify’s internal analytics, podcasts that include video elements increase listener retention by up to 40%, particularly among users aged 18–34. This demographic happens to be The Toast’s core audience.
The Power of Visual Branding
Video content allows creators to showcase their brand personality more vividly — from facial expressions to studio aesthetics. For Spotify, partnering with a show like The Toast enhances its Lifestyle & Entertainment category, reinforcing its dominance against platforms like YouTube and Apple Podcasts.
Fan Reactions: Excitement Across Social Media
As soon as Spotify’s announcement went live, The Toast’s community erupted with excitement across X (formerly Twitter), Instagram, and TikTok.
Fans wrote messages like:
“Finally! I can see their reactions live — this is going to be iconic.”
“The Toasters have entered the video era. Can’t wait for morning coffee and Claudia’s eye rolls in HD.”
“The chemistry between these sisters is unmatched. Visuals make it even better!”
The engagement proves that The Toast isn’t just content — it’s a shared cultural experience.
The Bigger Picture: The Future of Podcasting
The shift toward video podcasts signifies a transformation in how audiences consume media.
Hybrid Formats Are the Future
In 2025, consumers no longer separate audio and video experiences — they multitask, switching between watching and listening depending on context. Spotify’s expansion of shows like The Toast reflects this modern behavior, meeting fans wherever they are.
Creator Empowerment
Video formats also empower creators to:
Monetize content through visual ads and brand integrations
Showcase production value and creativity
Strengthen their connection with fans through authentic eye contact and body language
It’s not just entertainment — it’s community-building at scale.
Where to Watch and Listen
Fans can now:
Watch full video episodes of The Toast directly on Spotify’s mobile and desktop apps
Listen on-the-go through Spotify’s audio playback feature
Engage with the community on Instagram, TikTok, and YouTube for behind-the-scenes clips and updates
The show continues its regular schedule, bringing fresh episodes packed with celebrity news, trending stories, and trademark humor.
The Oshry sisters have turned their podcast into a multimedia experience, perfectly timed for today’s content-hungry digital audience. Spotify’s investment in video podcasting marks a pivotal moment in the evolution of on-demand entertainment — where the lines between radio, TV, and social media blur into one seamless platform.
For fans, it’s simple: the laughs, the hot takes, the daily banter — now with expressions, reactions, and all the eye rolls you didn’t know you needed.
