In an era dominated by streaming, social media, and fragmented media consumption, radio and audio advertising continue to thrive as powerful marketing tools. Recognizing this, Radiocentre—the industry body for commercial radio in the UK—has launched a six-part podcast series titled Advertising Amplified.
Hosted by seasoned media journalist Omar Oakes and produced by Trisonic, the series aims to showcase the enduring and evolving impact of audio in advertising. With thought-provoking discussions, expert insights, and practical case studies, the podcast is designed to educate brands, marketers, and media planners on why audio deserves a bigger share of advertising budgets.
Why Launch a Podcast Now?
The media landscape has shifted dramatically over the last decade.
- Streaming services, podcasts, and digital platforms compete for attention.
- Fragmentation of media consumption has made it harder for advertisers to capture audiences effectively.
- Traditional channels like radio have had to prove their relevance in an age of data-driven marketing.
Radiocentre’s Advertising Amplified podcast is more than just a content series—it’s a strategic move to emphasize audio’s critical role in delivering measurable advertising results.
About Advertising Amplified Podcast
- Format: Six-part series
- Host: Omar Oakes (renowned media journalist)
- Producer: Trisonic (audio agency specialists)
- Focus: The power, scale, and innovation of radio and audio advertising
- Audience: Advertisers, marketers, media planners, brand strategists, and anyone interested in the future of media
The show expands upon Radiocentre’s wider “Advertising Amplified” campaign, which seeks to prove that audio is not only resilient but increasingly vital in shaping consumer behavior.
Episode 1: The Scale and Influence of Commercial Audio
The first episode dives deep into the reach and influence of UK radio:
- Radio reaches 76% of UK adults every week.
- Commercial broadcasters account for 90% of total listening hours.
This episode features discussions with industry leaders:
- Matt Payton, CEO of Radiocentre
- Faye Trinquart, Global’s DAX Audio
- Tom Coare, Head of Audio at OMD UK
Key Themes from Episode 1
- Integration of broadcast and digital audio for advertisers.
- Rising demand for data and effectiveness measurement in campaigns.
- Audio’s unique ability to deliver tangible, measurable results.
Upcoming Episodes: What to Expect
Future episodes will explore diverse and forward-looking themes such as:
- 🎵 The Emotional Power of Music in advertising campaigns
- 🤖 Artificial Intelligence in Audio: Transforming both creative production and media planning
- 📊 Effectiveness Case Studies: Brands that successfully scaled campaigns with audio
- 🔊 Cross-Platform Integration: How radio, podcasts, and streaming coexist for maximum ROI
Why Audio Advertising Matters More Than Ever
1. Unmatched Reach
Despite the rise of digital platforms, radio remains one of the most trusted and widely consumed media channels. Millions of listeners tune in daily, making it a cost-effective and broad-reaching medium.
