The podcast industry continues to boom, with millions of shows competing for listeners—and advertisers. Yet, monetization remains one of the most significant challenges for independent podcasters and small creators. While big networks attract lucrative advertising deals, smaller podcasts often struggle to make meaningful revenue.
Captivate, a leading podcast hosting platform based in Sheffield, UK, is about to change that narrative. The company has announced the launch of its Captivate Ads Marketplace, a powerful and intuitive programmatic advertising solution designed to help podcasters of all sizes monetize their content effectively.
Set to debut in mid-December, this new feature promises to revolutionize how podcast ads are bought and sold, giving creators more control and better opportunities to earn. In this detailed report, we’ll break down everything you need to know about Captivate Ads, its features, benefits, and why this move could redefine the podcast advertising landscape.
