Realm and Big IP Talent Join Forces to Expand Entertainment Podcast Slate in 2025
In a significant industry development, Realm, a leading digital media distributor, has officially expanded its entertainment podcast portfolio through a strategic collaboration with Big IP Talent, a prominent podcast manager and producer. This expansion underscores the accelerating shift in podcasting toward an all-platform distribution model, where content is seamlessly delivered across both video-first ecosystems like YouTube and traditional RSS-based podcast platforms.
The partnership, announced on August 8, 2025, reflects the growing convergence between digital audio, video streaming, and pop culture media ecosystems. By pooling resources, expertise, and audiences, the two companies aim to dominate the entertainment vertical—spanning film, TV, tech, and fandom conversations.
Partnership Scope: Realm to manage distribution, monetization, and marketing; Big IP Talent to oversee content strategy, creator acquisition, and audience growth.
Content Vertical: Focus on film, television, technology, Apple ecosystem, and pop culture fandom.
Distribution Strategy: Multi-channel approach—both YouTube video content and RSS audio platforms.
Initial Lineup Includes:
Raiders of the Lost Podcast
Bros & Shows
The John Campea Podcast
Dan Murrell
Adam Does Movies
Apple Bitz XL with Brian Tong
The Core: All Things Apple TV+
Movie Files
Sean Chandler Talks About Movies
Star Wars Explained
The Entertainment Podcast Landscape in 2025
Over the past decade, podcasting has evolved from a niche audio medium into a mainstream multimedia business, bolstered by the rise of video podcasting on platforms like YouTube, Spotify Video, and Twitch.
Key Industry Trends Driving This Expansion
YouTube as the Dominant Podcast Platform While Apple Podcasts and Spotify remain major players in audio distribution, YouTube has become the primary discovery channel for entertainment and pop culture podcasts.
Many creators now record video versions of their audio podcasts to reach larger audiences.
Multi-Platform Monetization Modern podcast networks no longer rely solely on host-read ads or platform-exclusive deals. Instead, they combine:
YouTube ad revenue
Patreon/paid memberships
Sponsorship deals
Live events and merchandise sales
Convergence of Creators Across Mediums Many shows in Realm’s new lineup originated as YouTube channels, proving that video-first creators can successfully expand into audio-first podcasting.
About Realm: A Digital Distribution Powerhouse
Founded with a mission to elevate storytelling through podcasts, Realm has quickly grown into a global network that manages original productions, adaptations, and branded content. The company has collaborated with Netflix, DC, Paramount, and Marvel, delivering both scripted and non-scripted shows.
Existing Entertainment and Fandom Portfolio
Realm’s network already boasts:
Unspooled — Hosted by Paul Scheer and Amy Nicholson, a deep dive into iconic films.
Supernatural Then and Now — A rewatch podcast for fans of the CW’s supernatural drama.
Buffering — A nostalgic revisit to Buffy the Vampire Slayer.
IGN’s Geek Media Network — Covering gaming and geek culture news.
Happy Sad Confused — Hosted by Josh Horowitz, featuring A-list celebrity interviews.
About Big IP Talent: Strategic Podcast Management
Big IP Talent, led by founder and president Scott Porch, has established itself as a curator of premium entertainment podcasts. Porch’s strategy centers on assembling top-tier creators under one umbrella, creating synergy across brands.
Scott Porch’s Statement:
“There’s a huge benefit to having a big group of film and TV podcasts all in one place, and Realm is really experienced in this space from the work they’ve done with Netflix, DC, Paramount, Marvel, etc. Having this great roster of other Realm shows around for support will help us continue adding more creators, expanding audience, and developing new shows.”
The New Lineup: Show-by-Show Breakdown
Each podcast in the new roster offers a distinct audience niche and unique value proposition.
1. Raiders of the Lost Podcast
A deep dive into film analysis, cinematic history, and pop culture touchpoints.
2. Bros & Shows
Hosts explore a mix of entertainment news, personal anecdotes, and fan theories.
3. The John Campea Podcast
Industry veteran John Campea delivers movie reviews, box office breakdowns, and Hollywood insights.
4. Dan Murrell
Focused on film criticism, streaming industry updates, and behind-the-scenes breakdowns.
5. Adam Does Movies
Sharp, humor-infused commentary on film releases and entertainment trends.
6. Apple Bitz XL with Brian Tong
Apple tech news, product reviews, and media commentary.
7. The Core: All Things Apple TV+
A dedicated analysis of Apple TV+ content—from reviews to creative industry insights.
8. Movie Files
Diverse coverage of Hollywood news, casting updates, and spoiler-free reviews.
9. Sean Chandler Talks About Movies
Straightforward, fan-oriented film reviews and rankings.
10. Star Wars Explained
An encyclopedic breakdown of Star Wars lore, covering canon, theories, and upcoming projects.
Why This Matters: The Shift to an All-Platform Era
The collaboration between Realm and Big IP Talent signals an industry shift toward unified video-audio strategies.
Molly Barton, CEO & Co-Founder of Realm, emphasized:
“If your podcast isn’t on YouTube, you’re already behind. This partnership with Big IP provides scale on YouTube alongside our established position in entertainment, pop culture, and fandom podcasts on traditional audio platforms.”
This aligns with broader industry forecasts:
By 2027, over 65% of podcast consumers will regularly consume video versions of their favorite shows.
Cross-platform distribution enables double monetization streams—video ads and audio sponsorships.
Business Implications for the Podcast Industry
Aggregated Audience Power Bringing multiple shows under one distribution network increases bargaining power with advertisers.
Algorithmic Boost Clusters of similar shows can cross-promote, improving discoverability.
Creator Incentives Podcasters gain access to shared production resources, marketing teams, and monetization expertise.
Expert Commentary
Media analyst Rachel Owens notes:
“What Realm and Big IP are doing is what the next decade of podcasting will look like—video-first production, cross-platform monetization, and IP expansion into live events, merchandise, and streaming adaptations.”
Conclusion: A Bold Step for the Future
The Realm–Big IP Talent partnership is more than just a business deal—it’s a blueprint for the future of entertainment podcasting. By leveraging multi-platform strategies, creator diversity, and content vertical specialization, they’re positioning themselves as leaders in a rapidly evolving industry.
