The 2025 Campaign Audio Advertising Awards have once again spotlighted the most innovative and impactful audio campaigns across the industry. From groundbreaking branded content to cutting-edge ad tech solutions, this year’s winners have set new standards in creativity and effectiveness. Let’s delve into the standout achievements that are shaping the future of audio advertising.
Best Branded Series – B2C: “Gaydio in Europe with British Airways”
The collaboration between Gaydio and British Airways for the series “Gaydio in Europe” clinched the Best Branded Series – B2C award. This podcast series takes listeners on a journey across Europe, exploring LGBTQ+ culture and experiences in various cities. Hosted by Luis Wyatt, Chris Blackmore, and Helen Scott, the series offers authentic insights into lesser-known destinations, promoting inclusivity and diversity in travel.
Best Creative Direction: “Doctor Who x BBC Radio 1”
BBC Creative’s innovative campaign for “Doctor Who x BBC Radio 1” earned the Best Creative Direction award. The campaign featured the Doctor ‘hacking’ into BBC Radio 1, creating a surprise element that captivated listeners. This unique approach reintroduced the iconic series to a new generation, blending nostalgia with modern storytelling techniques.
Platform, Publisher or Network of the Year: DAX Audio
Global’s DAX Audio was recognized as the Platform, Publisher or Network of the Year. DAX Audio’s commitment to innovation and excellence in audio advertising has solidified its position as a leader in the industry. Their platform enables advertisers to connect with audiences across various audio formats, ensuring impactful and targeted campaigns.
Best Branded Episode or Segment: “The 90s Baby Blood Club”
Acast’s collaboration with NHS Blood & Transplant for “The 90s Baby Blood Club” was highly commended in the Best Branded Episode or Segment category. This podcast episode successfully encouraged blood donations by addressing the importance of donating for sickle cell patients, particularly within the Black African and Black Caribbean communities. The engaging content sparked meaningful conversations and real-world actions.
Best Audio Spot Advert: “Bad Knockoff” by Uncommon Creative Studio
Uncommon Creative Studio’s “Bad Knockoff” campaign for Hiscox won the Best Audio Spot Advert award. The ad cleverly highlighted the risks of copyright infringement by mimicking a well-known 2000s hit song, effectively conveying the message in a memorable and creative manner.
Best Brand Partnership or Sponsorship: “Supporting Everyday Family Heroes” by Havas Media and Havas Play
Havas Media and Havas Play’s campaign “Supporting Everyday Family Heroes” for Matalan secured the Best Brand Partnership or Sponsorship award. The campaign successfully repositioned Matalan by celebrating the everyday moments of families, creating a strong emotional connection with the audience and revitalizing the brand’s appeal.
Best Audio Ad Tech Solution: DAX ID by Global
Global’s DAX ID was honored as the Best Audio Ad Tech Solution. DAX ID’s innovative approach to audio advertising targeting and measurement has revolutionized the industry. By leveraging first-party data and AI-driven insights, DAX ID enables advertisers to reach audiences with greater precision and effectiveness.
Winners for the Campaign Audio Advertising Awards
You can see all the winners here.
Conclusion
The 2025 Campaign Audio Advertising Awards have showcased the remarkable talent and innovation within the audio advertising industry. These award-winning campaigns not only demonstrate creative excellence but also highlight the power of audio as a medium to connect, engage, and inspire audiences. As the industry continues to evolve, these trailblazers set the benchmark for future success.
