Hearst UK Partners with Adelicious to Boost Podcast Monetisation & Growth

In a significant move aimed at expanding its podcast reach and monetisation capabilities, Hearst UK has officially partnered with Adelicious, a leading podcast monetisation platform. This collaboration will see both current and future podcasts under Hearst UK’s umbrella benefit from Adelicious’ expertise in connecting content with advertisers.

A banner showcasing the collaboration between Hearst UK and Adelicious.

Contents hide

1 A New Era for Hearst UK’s Podcast Expansion

2 Inside Hearst UK’s Flagship Podcasts

2.1 Runner’s World UK Podcast: A Hub for Running Enthusiasts

2.2 Best’s Suddenly Single Podcast: Navigating Life After Love

3 Adelicious: Powering Monetisation & Growth

4 Industry Leaders Share Their Vision

4.1 Craig Eastwood, Commercial Operations Director at Adelicious, expressed enthusiasm about the collaboration:

4.2 Anna Bickerton, Platform Partnerships Lead at Hearst UK, highlighted the strategic importance of the partnership:

5 What This Means for the Future of Hearst UK’s Podcasts

A New Era for Hearst UK’s Podcast Expansion

Hearst UK, home to some of the most trusted and well-loved media brands, has been making remarkable strides in the podcasting space. With this new partnership, Hearst UK is poised to leverage Adelicious’ industry-leading monetisation strategies to enhance audience engagement and advertising opportunities.

The initial phase of the collaboration will focus on two flagship podcasts:

Runner’s World UK Podcast – A go-to weekly show for fitness enthusiasts and running experts.
Best’s Suddenly Single Podcast – A relatable and witty exploration of life after relationships, hosted by Tim Vincent and Siobhan Wykes.

With additional podcast launches already in the pipeline, this partnership is expected to bolster Hearst UK’s position as a dominant player in the podcasting industry.

Inside Hearst UK’s Flagship Podcasts

Runner’s World UK Podcast: A Hub for Running Enthusiasts

Launched in February 2018, the Runner’s World UK Podcast has established itself as an essential resource for runners of all levels. Hosted by Runner’s World UK editors Rick Pearson and Ben Hobson, the show provides listeners with:

Expert running tips and training techniques
The latest news and trends in the running world
In-depth interviews with elite runners and industry professionals

This podcast serves as an engaging platform where fitness meets storytelling, drawing in a dedicated and health-conscious audience.

Best’s Suddenly Single Podcast: Navigating Life After Love

Hosted by Tim Vincent and Siobhan Wykes, the Best’s Suddenly Single Podcast offers a fresh perspective on relationships and breakups. Covering the emotional, social, and humorous sides of being single, the podcast includes:

Honest conversations about breakups and self-discovery
Expert advice on moving forward with confidence
Entertaining stories from celebrities and everyday people

With an increasing demand for content around relationships and self-growth, this podcast is well-positioned to resonate with a broad audience.

Adelicious: Powering Monetisation & Growth

The partnership with Adelicious is set to bring significant commercial value to Hearst UK’s podcasts. Adelicious will play a pivotal role in:

✅ Connecting Hearst UK’s podcast content with relevant advertisers
✅ Maximising revenue potential through strategic ad placements
✅ Enhancing the discoverability of Hearst UK’s podcasts across platforms
✅ Supporting future podcast launches with scalable monetisation strategies

Industry Leaders Share Their Vision

Craig Eastwood, Commercial Operations Director at Adelicious, expressed enthusiasm about the collaboration:

“Hearst UK’s legacy of producing top-tier journalism and storytelling extends seamlessly into its podcasting efforts. From the inspiring narratives on Runner’s World to the engaging discussions on Suddenly Single, these shows present unmatched opportunities for advertisers to tap into highly engaged audiences.”

Anna Bickerton, Platform Partnerships Lead at Hearst UK, highlighted the strategic importance of the partnership:

“Our goal is to create world-class audio content that informs, entertains, and inspires. Teaming up with Adelicious allows us to unlock greater commercial opportunities while delivering even more value to our listeners.”

What This Means for the Future of Hearst UK’s Podcasts

With podcast consumption on the rise, this partnership is a timely move for Hearst UK. The collaboration will enable:

📌 Enhanced ad revenue streams – More opportunities for brands to connect with engaged audiences
📌 Improved listener experiences – Higher-quality content with valuable insights and entertainment
📌 Expanded podcast lineup – New, innovative shows catering to diverse interests

As digital audio continues its rapid expansion, Hearst UK is well-positioned to remain at the forefront of the podcasting industry with its commitment to high-quality content and strategic monetisation.