Wondery Expands Wow in the World Podcast Deal with Tinkercast – New Books, Live Shows & Toys in 2025

In a groundbreaking move for children’s media, Wondery has renewed and expanded its exclusive partnership with Tinkercast, the creative force behind the wildly popular podcast, Wow in the World. The deal grants Wondery continued exclusive rights to distribute, monetize, and expand the franchise across multiple platforms, including merchandise, advertising, and YouTube.

Wow in the World podcast hosts Guy Raz and Mindy Thomas announcing their 10th season expansion with books, live tours, and educational toys.

This strategic extension reinforces Wow in the World as a leading educational entertainment brand, engaging children and families worldwide with science-driven storytelling, humor, and interactive experiences.

Contents hide
1 Key Highlights of the Extended Deal
2 Celebrating a Decade of “Wow in the World” in 2025
3 Expanding the “Wow in the World” Universe
3.1 New Book Release
3.2 Innovative Toy Line & STEM Kits
4 Industry Leaders Weigh In on the Expansion
5 Why This Expansion Matters
6 Final Thoughts

Key Highlights of the Extended Deal

  • Exclusive Distribution Rights: Wondery retains exclusive distribution and monetization rights for Wow in the World and its associated podcasts, WeWow and Two Whats?! And A Wow!.
  • Ad-Free Early Releases: Wondery+ subscribers will continue to enjoy ad-free episodes released one week ahead of public availability.
  • YouTube Expansion: The extended deal strengthens Wondery’s ability to distribute Wow in the World content on YouTube, reaching new audiences globally.
  • Merchandise & Toy Line Expansion: A first-ever Wow in the World toy line will launch, featuring interactive STEM kits and collectible figures.

Celebrating a Decade of “Wow in the World” in 2025

As Wow in the World approaches its 10th season in 2025, fans can look forward to an exhilarating lineup of new content and experiences:

  • Star-Studded Special Guests & Mashups: The 10th season promises crossover episodes with beloved characters and appearances from notable celebrities.
  • 250th Episode Milestone: A landmark musical episode is set to be released this fall, celebrating 250 episodes of awe-inspiring content.
  • Make It Wow! Live Tour: The interactive, science-packed live game show—hosted by Mindy Thomas and Carly Q Ciarrocchi—returns to delight young audiences nationwide.

Expanding the “Wow in the World” Universe

The Wow in the World franchise is evolving beyond the podcast format, offering children new ways to engage with science and storytelling:

New Book Release

  • Dinosaurs Are Wow: A Roaring Thunder of Prehistoric Wonder (HarperCollins) will transport young readers back in time with thrilling discoveries about dinosaurs.

Innovative Toy Line & STEM Kits

  • Thames & Kosmos Collaboration: The award-winning toy brand will introduce educational science kits, covering topics like astronomy, human biology, and environmental science.
  • Goliath Partnership: A brand-new ocean creature collection will expand kids’ knowledge of marine life with interactive play experiences.

Industry Leaders Weigh In on the Expansion

Nicole Blake, Chief Brand Officer at Wondery, highlighted the significance of the expanded deal:

“The launch of the Wow in the World toy line last year demonstrated how seamlessly podcasts integrate into family routines, including playtime. As we continue our partnership with Tinkercast, we aim to collaborate with brands that foster curiosity and provide new, innovative ways for kids to engage with the Wow in the World universe.”

Tinkercast CEO Meredith Halpern-Ranzer echoed the excitement:

“We are thrilled about everything 2025 has in store—from our milestone 10th season to the expansion of our live show, books, and toys. Our continued collaboration with the talented Wondery Kids team ensures that we can keep delivering content and experiences that make kids and their grown-ups say, ‘WOW!’”

Why This Expansion Matters

  • Increased Reach & Engagement: The partnership ensures Wow in the World remains at the forefront of kids’ media by leveraging Wondery’s distribution expertise.
  • Bridging Education & Entertainment: The expanded franchise offers children immersive learning experiences that make science fun and accessible.
  • Strengthening Family Bonding: The interactive nature of the podcast, books, and toys fosters shared learning experiences between children and parents.

Final Thoughts

With its renewed collaboration with Tinkercast, Wondery is set to elevate Wow in the World to even greater heights. As the podcast enters its 10th season and diversifies across books, live tours, and educational toys, its impact on children’s learning and entertainment continues to grow exponentially.

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