The Rest Is History Podcast Set for TV Adaptation: Wheelhouse and Goalhanger Collaboration

Wheelhouse and Goalhanger are joining forces to bring the globally acclaimed podcast “The Rest Is History” to television, promising to deliver history in a fresh, entertaining format.

This partnership bridges the gap between the booming creator economy and legacy media, setting the stage for a groundbreaking adaptation of a chart-topping podcast for TV audiences worldwide.

The Rest Is History" podcast hosts Tom Holland and Dominic Sandbrook discussing historical events and unraveling the past. — The Rest Is History” podcast hosts Tom Holland and Dominic Sandbrook discussing historical events and unraveling the past.

Contents hide

1 The Deal That Paved the Way for TV Success

2 Podcast Phenomenon: The Rest Is History

3 Key Achievements of The Rest Is History

4 Wheelhouse’s Vision: Bridging Creators and Legacy Media

5 Why The Rest Is History TV Show Will Be a Game-Changer

6 A Partnership Built on Understanding and Innovation

7 How This TV Adaptation Aligns with Viewer Trends

7.1 Key Audience Insights:

7.2 Why History Matters in 4K:

8 Key Takeaways (Bullet Points):

The Deal That Paved the Way for TV Success

The collaboration between Wheelhouse and Goalhanger was facilitated by an impressive team:

Fanny Baudry, EVP of Business Development at Wheelhouse and Managing Director of its digital and audio division (DNA).
Kate Collier, EVP of Development at Wheelhouse.
Tony Pastor, Co-Founder of Goalhanger.

The deal was negotiated by William Morris Endeavor (WME), representing both Wheelhouse and Goalhanger. Baudry and Collier will oversee the partnership on behalf of Wheelhouse.

Podcast Phenomenon: The Rest Is History

Since its launch in 2020, The Rest Is History has become one of the most popular podcasts globally, with astonishing engagement metrics:

12 million downloads monthly.
2 million monthly YouTube views.
A core audience of Gen-Z and Millennials, with 70% of listeners under 40.
A-list fans, including Conan O’Brien, Rachel Maddow, Bob Iger, and Nick Cave.

This podcast, hosted by Tom Holland and Dominic Sandbrook, blends expert historical insight with entertaining storytelling, captivating audiences and sparking interest in history worldwide.

Key Achievements of The Rest Is History

Best-Selling Books: The podcast’s success inspired two spinoff books, which became instant bestsellers.
Live Tours: Holland and Sandbrook embarked on a completely sold-out live tour across the UK and U.S. in 2022, solidifying their status as history’s rockstars.
Top Rankings: Consistently leading podcast charts, including the U.S. history podcast charts.

Wheelhouse’s Vision: Bridging Creators and Legacy Media

Brent Montgomery, CEO of Wheelhouse and creator of Pawn Stars, expressed his enthusiasm for the partnership:

“The Rest Is History is a unicorn. Its global popularity, propelled by Tom and Dominic’s dynamic expertise, has already led to best-selling books and sold-out live tours. This partnership allows us to extend its success to television, uniting the creator economy and legacy media.”

Why The Rest Is History TV Show Will Be a Game-Changer

The upcoming TV adaptation promises to bring history to life in a visually captivating way. Holland and Sandbrook shared their excitement:

“We couldn’t be more thrilled about bringing The Rest Is History to TV. Imagine Julius Caesar’s toga or Winston Churchill’s cigar in glorious 4K! We’re passionate about making history accessible, intelligent, and entertaining.”

The duo emphasized their mission to keep history engaging for audiences of all ages while adapting their podcast’s unique blend of humor, knowledge, and storytelling for television.

A Partnership Built on Understanding and Innovation

Tony Pastor, Co-Founder of Goalhanger, highlighted the significance of the collaboration:

“The success of The Rest Is History proves younger audiences crave intelligent and entertaining content. Watching Tom and Dominic connect with audiences during their U.S. tour confirmed their superstar status in the world of history.”

He added that Goalhanger is excited to partner with Wheelhouse, a team that truly understands the essence of the show and its potential to engage new audiences on a grand scale.

How This TV Adaptation Aligns with Viewer Trends

Key Audience Insights:

The podcast’s 70% under-40 audience defies stereotypes about history enthusiasts, proving younger audiences value deep storytelling when presented in an engaging format.
The rise of YouTube views and demand for live tours showcases the appetite for history content beyond audio, making a TV transition a natural evolution.

Why History Matters in 4K:

From Winston Churchill’s iconic cigar to Julius Caesar’s regal toga, the TV adaptation of The Rest Is History promises to merge rich visuals with engaging narratives, making history accessible and unforgettable for diverse audiences.

Key Takeaways (Bullet Points):

Partnership between Wheelhouse and Goalhanger to adapt The Rest Is History podcast for TV.
Hosted by British historians Tom Holland and Dominic Sandbrook.
Podcast averages 12M downloads/month and 2M YouTube views/month.
Appeals to Gen-Z and Millennials, with 70% of listeners under 40.
Two best-selling books and sold-out live tours in the UK and U.S.