In a groundbreaking move to spotlight the creative journeys of South Asian artists and designers, award-winning artist and mental health advocate Sravya Attaluri has unveiled a transformative new podcast, Desi in Design. The series, which promises to be a beacon for underrepresented voices in the creative industry, delves into the personal and professional experiences of South Asian creatives globally. With compelling discussions on culture, career challenges, and success stories, the podcast aims to empower listeners to embrace art as a legitimate career path.
Breaking Stigmas: Art as a Career for South Asians
For many in the South Asian community, pursuing a creative career can be fraught with cultural and societal expectations. Traditional notions often prioritize stable, conventional professions over artistic endeavors, leaving little room for aspiring artists and designers. Desi in Design takes these stigmas head-on, addressing pressing topics such as:
- Financial Stability: Practical advice on managing finances in creative careers.
- Creative Challenges: Insights into overcoming artistic blocks and hurdles.
- Race-Related Barriers: Honest discussions on navigating systemic discrimination.
Sravya Attaluri, the creator and host, hopes to foster a network of understanding and support for those grappling with these unique challenges.
Inspirational Guests from Diverse Creative Fields
The podcast features a dynamic lineup of South Asian creatives who have broken barriers in their respective fields. Upcoming episodes will include conversations with:
- Laxmi Hussain – A fine artist known for her evocative work exploring identity and femininity.
- Nikki Kotecha – A trailblazing tattoo artist redefining body art.
- Hashmukh Kerai – A 3D artist and motion designer pushing the boundaries of digital creativity.
These guests bring a wealth of experience and unique perspectives, offering listeners insider tips and actionable insights to navigate their creative journeys.
A Personal Mission Rooted in Representation
“Growing up as a third-culture South Asian artist, I’ve navigated my career without much representation or mentorship,” said Sravya Attaluri. Her lived experiences as an Indian-born creative raised in Korea and Hong Kong lend authenticity to the podcast’s mission. Having trained as a fine artist in Los Angeles, Sravya now runs Hello Colour, her multidisciplinary studio in London.
Her accolades include a Royal Society of Arts Fellowship and the prestigious UK Innovator Visa, awarded for her efforts to increase Asian representation in Western creative industries. Through her work, she’s collaborated with Fortune 500 companies on projects championing mental health awareness, intersectional feminism, and inclusivity.
The Power of Community Through Podcasts
Desi in Design is more than just a podcast—it’s a platform for building a global community of South Asian creatives. By sharing real stories and practical advice, the podcast seeks to:
- Inspire Aspiring Creatives: Encourage young artists to embrace their passions.
- Challenge Norms: Dismantle outdated stereotypes about creative careers.
- Provide Mentorship: Offer guidance to those lacking representation and role models.
The series is accessible on major platforms, including Spotify and Apple Podcasts, making it easy for listeners to tune in and gain valuable insights.
Why “Desi in Design” Matters Today
With rising conversations about diversity and inclusion in the arts, Desi in Design arrives at a pivotal moment. South Asians contribute significantly to global arts and culture, yet their stories often remain untold. This podcast shines a light on their journeys, celebrating creativity as a powerful force for self-expression and social impact.
For Sravya, the initiative goes beyond professional accolades. It’s about fostering a sense of belonging and showing that art is not just a viable career—it’s a necessary one.
About Sravya Attaluri
Sravya Attaluri’s artistic journey is as inspiring as the stories she brings to her podcast. From her multicultural upbringing to her impactful collaborations with global brands, she exemplifies resilience and innovation. Her studio, Hello Colour, serves as a hub for projects that merge creativity with advocacy, making art a tool for change.
How to Listen
Tune into Desi in Design on:
- Spotify
- Apple Podcasts
Stay updated with upcoming episodes, guest announcements, and more by following the podcast’s social media channels.
